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If you’re not using ToutApp for PR – You’re doing it wrong.

As a PR veteran, your pitches are awesome. You know this, and your clients know this – but the journalists you’re speaking to on a everyday basis don’t. Getting their attention in the first place is difficult enough. But gettting them to read through your whole email – let alone respond? Challenging.


 

 

If you’ve been in PR for years, you’ve amassed your own knowledge of what does and doesn’t work with your pitches, but with ToutApp, you’re getting actual data. Our solution lets you nurture relationships with reporters, tailor your emails to each recipient, email multiple journalists at once, and learn what does and doesn’t work in the world of PR pitches.

Email those pitches faster. 

You can quickly send personalized emails to journalists right from inside of Gmail or Outlook using ToutApp’s customizable email templates. And with ToutApp’s group email functionality you can send a single pitch to multiple reporters.

Here is how Toni Antonetti, Founder and CEO of Chicago PR uses Tout: 

I send out lots of story pitches, but I like to tailor them to individual reporters – if there’s anything the media hates, it’s blast emails! I can use the basic template but change it to refer a recent story by a particular editor. Or I can mention the timeliness of a story. I’ve been able to improce my open rates dramatically by noticing who opens which email and when.

Track those pitches.

ToutApp’s Live Feed gives you real-time intelligence into what those reporters are doing with your email at this very moment. By tracking down views, clicks and engagement, ToutApp automatically highlights the people you should be paying attention to and see how the journalist interacted with your pitch.

Ed Zitron, CEO and Founder of EZ-PR, is pitching all the time. And doesn’t go a day without Touting those pitches. Here is what Ed has to say about Tout:

I want to keep my emails as honest, upfront and efficient as possible and ToutApp lets me do that. Tout’s view, click and engagement tracking allows me to see, in a lot more transparent manner, what clients are doing well and what effort I am putting in different places.

Tim Cox, Principal, ZingPR uses ToutApp for all his media pitching, Why?

Because, in one easy to use app, I can easily manage client-specific media lists and pitches, schedule outreach, and then track engagement (opens and clicks) in real time. It’s really useful to see who has opened an email and even how many times he or she opened it – so I then know where to focus my follow-up activites.

What is even more equally useful for Tim is seeing who has not opened an email.

Why not? Was the subject line not appealing? Am I targeting the wrong person? ToutApp highlights those people who are not engaged.

Know what is resonating.

Think of the messages you send to introduce yourself to a journalist, follow up on a pitch or nuture a relationship with a client – ToutApp will help you become smarter with your email. Above all, we eliminate the uncertainity of how journalists reacted to your email. Thanks to our insights, you can measure what kind of messaging drives engagement and successful emails.

Peter Himler, CEO and Founder of Flatiron Communications, works with emerging and established companies seeking to capitalize on the latest tools and technologies available to the communications professional. 

Tout helps eliminate much of the uncertainty that has historically existed when PR pros emails a story idea to a journalist. What’s more, the app allows the sender to see how the journalists interacted with the emailed query. Needless to say, Tout may one day render the journalist-hated (and PR-dreaded) “follow-up” call obsolete.

Get smarter with your pitches – get Touting.

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Email Tracking 101: Everything you ever wanted to know

Tout helps you track the day-to-day emails you send from Gmail and Outlook in real time. We see this as a way for senders to learn more about who’s interested in your emails and use that information to improve your communications.

The principles around email tracking are relatively simple — however after perfecting our technology over nearly a two-year period, we’ve found that the devils in the details and edge cases.

We get a lot of questions around the ins and outs of email tracking, so here’s a primer on the four different types of tracking we offer and how to use them.

View Tracking

What it means: We’ll tell you when a recipient opens an email you sent them.

How to use it: Send an email from our website, or hit the “Tout It” button in Gmail or Outlook.

How it works: We track email opens by placing an invisible image inside the emails you send. Any recipients who have enabled in their email client will show up as having viewed your email.

Now, here’s the catch. If your recipient does not have images enabled, we won’t register a view. While Tout tracking tries to capitalize on all images in your email along with some other tricks to track views, view tracking is never 100%… so be sure to concentrate on our 3 other types of tracking!

We also work very hard to filter out your own views from this activity – even if you’re using another email address of yours to test our tracking. If you’re using a team account with us, too, we’ll make a note when a member of your team views an email.

For the tech curious, Tout uses a combination of browser cookies and IP addresses to track engagement around your emails.

Best practices: Put an important image (a screenshot, logo, chart, or graph) that encourages your users to enable images. You’ll get much better tracking that way!

Related FAQs:

Click Tracking

What it means: We’ll tell you when someone clicks on a link in your email.

How to use it: Send an email from our website, or hit the “Tout It” button in Gmail or Outlook.

How it works: We’ll convert all your links to tracking links so you’ll know when your recipients click on them and what they click on.

Best practices: Put a call to action at the end of your email in link form – have your recipient go to a page on your website, fill out a form, or access a public calendar of yours to schedule a phone call. Then you’ll be able to see who is interested and be able to follow up with them accordingly.

Related FAQs:

Site Tracking

What it means: We’ll tell you when someone you emailed visits your website.

How to use it: Site Tracking requires you to place a Google Analytics-like script on your website. First, you’ll need to be on our Startup plan or higher. Then you can head over here and follow the instructions to paste the Javascript code into your website.

How it works:

  1. You send an email to a recipient. They view it or click on a link.
  2. They visit your website, now or in the future.
  3. We’ll track where on your site they’re paging around and display it in the Live Feed. Site tracking is fairly similar to click tracking, except it doesn’t require a recipient to click on a link in your email. If a lead types your website into their browser two weeks after you’ve sent them an email and they never responded, you’ll know when that happens.

Best practices
If you have a special campaign running on your site, make sure to paste your tracking code there. We also recommend tracking behavior on your pricing pages, about us, product tour, or any sort of sign up form. You can even set up Site Tracking Actions to know when they make a purchase or sign up for your service.

Related FAQs:

Attachment and Presentation Tracking

What it means: You’ll be able to learn when your recipients are viewing, paging through, or downloading a presentation or file you’ve shared with them.

How to use it: Click the “Link” or “Link to File” button in Gmail or toutapp.com (coming soon to Outlook). Send your emails out through Tout and pull up the Live Feed.

How it works: We’ll upload your attachment to Tout servers and add tracking information to it. Attachment and presentation tracking works with PDFs, Word docs, and Powerpoint presentations. As recipients click through to your attachment, we’ll tell you in your Live Feed how they are engaging with your content right down to the slide they keep staring at.

Best practices: Use it! If you’ve uploaded a Powerpoint, you’ll see what pages your recipients keep coming back to, or which pages cause them to lose interest. You can use this to tailor your follow-up and also make changes to the documents themselves.

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User of the Week: ToutApp gains lifetime fans from BabyList

Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry – it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.


We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking…and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.

Recently, I noticed one email I sent was viewed 27 times – I just knew that the recipient was interested and would respond soon. And, sure enough, she did!

We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.

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How to write the best performing Sales emails

Put your brains together. That’s right. Here at ToutApp this is how we get stuff done. We use Tout to Tout Tout.

What’s our secret sauce? Team collaboration.

We want our emails to be sharp and successful. Sales emails should be casual. This is no excuse for bad grammar. Nor is catching up on emails late night. (ToutApp let’s me schedule emails to be sent later so my prospects don’t get an email from me at 2am on a Wednesday night.) Let’s give it a go to create the most successful sales template.

If I am sending out an email to 50 people, you can bet I want it to be successful. Three reasons I share templates:

1. I can get constructive feedback from my team.

 


 

2. I can keep track of my thoughts. 

Template analytics let me measure views and clicks.

Template notes let me keep tabs on everything else. “Closed most of my deals when I use this template or this template works best for prospects in New York”

3. Finally, if I share my templates my team shares theirs.

Sharing templates creates conversation around best practices without having to step away from my desk. Alerts directly from the Live Feed make this easy. I’ll see in real time when someone shares a template with me or comments on a team template.

 

Start sharing today! 

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User of the Week: Dawoon Kang from Coffee Meets Bagel

I am the COO of Coffee Meets Bagel, a new social dating site where a 'Gilt Groupe' style daily deal meets online dating. Every day at noon, we match our members with one single who is their friend-of-friends. Members have 24 hours to “Like” or “Pass” their match, with two “Likes” resulting in a first date.

Our team is very small so we work fluidly but I mainly head the team's marketing effort.

A large part of my job entails building relationships with lots of potential partners and influencers in relevant industries. This involves a significant amount of cold-calling and emailing. I use ToutApp to hone my email title, messaging, and play with things here and there to increase the response/engagement rate. I love how I can track when and how many times the receiver views the email, clicks the link etc.

As a single in my late 20s, it's super fun working in the dating industry and in a product I absolutely LOVE to use myself! Part of my job entails socializing with many singles in the city at fun events and talking to them about their dating lives :) I feel so lucky to have this job.

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Learn Which Leads are Visiting Your Website

Before the days of email tracking, you would send out emails and have no idea what happened to them. It was a complete mystery whether your messages were received, viewed, read, or forwarded to others. That’s why we created ToutApp, a simple way to track and manage your day-to-day sales emails.

Are Your Leads Browsing Your Website?

But there’s always more that can be measured. The people you’re emailing are visiting your corporate website, for instance, and clicking around to visit various pages. We knew it would be helpful for our users if they could see which leads were visiting their site. So we introduced Tout Site Tracking.


 

Track Site Visits in the Live Feed

If you're a ToutApp user, you're probably already addicted to our Live Feed that shows you when your emails are being viewed or clicked in real-time.

Now, with Tout Site Tracking, we'll show you when visits are happening in real-time as well. We’ll log repeat visits and show which pages your email recipients clicked through to. This helps shed insight on your leads’ behavior so you can craft the perfect follow up… or better yet, call the lead right then and there to help.

Are you using ToutApp?

Along with site tracking, we offer view and click tracking, templates, email analytics, CRM integration, and team collaboration features. Check out ToutApp today to get powerful insights into the actions of the people you’re emailing.

If you have a cool tip or best practice to share about how you make ToutApp work for you, we'd love to hear! Submit your own tip here. 

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