Companies with true alignment between Sales and Marketing see an average of 31.6% year-over-year revenue growth annually. For the past few weeks, we’ve been working on figuring out what exactly is alignment between the teams, what are the tips and techniques and what’s the right metric to track. After weeks of interviews, research and writing, we’ve defined the first step in alignment between Sales and Marketing: content.
Download our new book, Sales & Marketing Alignment Through Content that contains actionable approaches and strategies on how your organization can drive towards alignment through content.
With this book, you will learn how to:
- Increase revenue through alignment
- Work together and collaborate as a unified team
- Leverage each team’s strengths to your advantage
- Track metrics that directly impact revenue
“Collaboration isn’t something you implement, check the box and say you’re done,” said Nick Christman, Marketing Director at Namely.