Dreamforce 2016: Trade in the boxed lunch for a Tout lunch

It’s that time of the year again. Moscone Center gets beautified and transformed to a dreamy experience, every hotel in San Francisco gets booked, cruise ships get brought in to manage overflow, and every cloud vendor in the Salesforce eco-system congregates in our hometown of San Francisco to meet with customers. That’s right — it’s Dreamforce.

Last year, our goal was to have our biggest Dreamforce presence ever. From the booth, to the parties, to our off-site meetings, to everything else — it was a whirlwind week as usual.

This year, we’re doing it differently.

2016 has been a hugely transformational year for us with massive changes. These changes lead to July and August being two of the biggest revenue months in company history. Part of this change has been our different approach to events and sponsorships — where we declared that we’d stop doing booths, stop spending for paid speaking gigs, and instead funnel those marketing dollars to digital advertising, account based prospecting, and investing in great content to educate our customers and prospects. With the efficiency of this strategy, this also allows us to spend even more dollars on building the best product in the market!

So this year, we’re trying something different for Dreamforce. Instead of the booth, and instead of the party (which we typically throw with a few other partners and get lost in), we’re doubling down on breakfasts, lunches, and dinners with our customers and prospects.

We’ve made reservations at some of our most favorite food spots across San Francisco so that we can better focus our time with customers and prospects. So if you’re in town at Dreamforce and want to skip the boxed lunch, just fill out this form and let’s grab a meal!