There are new tools being introduced every single day claiming to improve the productivity for your Sales Team. Do they really need the next shiny collaboration platform to close more deals?
The goal of this white paper is to explore email as a tool for sales prospecting, discuss issues related to its use, and to provide you with a guide to best practices for maximizing its benefits.
Our sources include studies from well-known research organizations like Forrester Research, industry-related publications, and information from various solution providers in the email market.
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