User of the Week: Owen uses ToutApp for Customer Development

Feb 5, 2013, by Jen Nordine, Happiness Officer

Our featured User of the Week entry comes from Owen McGab Enaohwo, Co-founder of SweetProcess. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

My co-founders and I are working on a webapp called SweetProcess that will make it easy for entrepreneurs to scale their businesses by helping them quickly and easily create Standard Operating Procedures for their businesses. Our process will allow everyone on their team to know exactly what to do in any given situation and they can make use of the SOPs to deliver a consistent level of results to their customers.

Right now we are in the process of creating a Minimum Viable Product for SweetProcess. Before jumping straight into coding, we decided to call potential customers and interview them to find the burning problems that they have with documenting how processes work in their businesses and the exact solutions they want from a software.

My email process involves sending an email to a list of prospects in my field and having them click a link to answer a simple three-question survey. ToutApp’s analytics let me know who is interested in and who has completed the survey. From there, I have the opportunity to follow up and prioritize my recipients based on who appears to be showing interest. For example, those who complete the survey then get a phone call where we can drill into the problem and the solutions that they want from the SweetProcess software.

ToutApp’s templates, tracking, and follow-up mechanisms help me get my emails done faster and more intelligently. At the end of the day, these features help me stay in touch with everyone, from my initial outreach to my next follow-up to the final phone call.

Close more deals faster with ToutApp

Related Categories:
Customer Profiles 
Post Tags:
click tracking  email  email analytics  email tracking  engagement tracking  gmail  outlook  sales  salesforce  templates  tout  toutapp 


Start your free, no-risk, 14 day trial of ToutApp

Sign Up