I'm the CEO and a co-founder of LaunchBit. We're a customer acquisition platform for SaaS companies. I wear multiple hats on the business side: sales, business development, marketing, customer support, and customer development.
How I use Toutapp has evolved over the last couple of years. I started using it because copy/paste in Gmail would make the format not cohesive and people could tell I was copy/pasting. Now it's evolved for the various functions I have as CEO:
-Fundraising (when we were first starting)
-Helping friends with intros to multiple people using the same pitch
-Templated responses to common questions (customer service and alike)
I use Tout, because it connects with Google Apps (which powers our email at LaunchBit). With one click of a button, I can send out templates, and those buttons are right within my inbox. Very convenient and fits my workflow.
I don't have a sales background -- it was more out of necessity. When you have your own business, sales is one of the best ways to get customer feedback. You learn a lot about customer problems, whether you're solving those problems, and how you can improve.
I've gotten pretty good at cold-emailing -- I can typically get between a 20-30% response rate. My cold-emails all have similar formats and are around 3-4 sentences. If you put these sentences into templates and use dynamic fields, you'll be set!
-Sentence 1: Build rapport ("Great to meet you at xyz event." Or "I'm a fellow xyz alum." Or "I enjoyed reading your post on abc")
-Sentence 2: Explain how you can help the other person ("I've invented widget abc which I think can improve your company's efficiency by 200%." Or "I run an abc company and think we can improve your ROI.")
-Sentence 3: Add social proof ("We work with abc, def, and ghi companies and help them with their qrs.")
-Sentence 4: Call to action ("What is the best way to talk for 20 minutes by phone?" Or "Who is the best person to speak with at your company for 20 minutes?")
Writing short emails like this gets to the point, whets the recipient's appetite to take your call, and is easily readable and actionable by mobile.
Here's a full post I've written on this: http://hippoland.tumblr.com/post/47116935549/how-to-write-a-cold-email
I was stoked to get my first investor commit for LaunchBit over a 10 min email exchange!
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