I manage the lead gen team at StrongView, an Email & Cross-Channel Marketing provider. My team is tasked with educating, nurturing and finding new business opportunities amongst our target prospect list.
My team uses ToutApp to identify prospects who are engaging with our content/messaging in real-time. I use ToutApp's analytics to see what templates are generating the best engagement, so that we can create more content that will resonate with those prospects. I think the Live Feed feature allows our team to respond quickly to companies that are potentially interested in partnering with StrongView.
The great thing about Tout is how easy it is to use. Installation and set-up takes a couple of minutes and then you are off and running. Also, most people have email templates sitting with individuals, but with Tout you can have them all in one place and quickly see which ones are getting the best results. Knowing when and how our prospects are interacting with our content is crucial to our outreach strategy and let's us prioritize our days much better. There aren't many companies out there that have a tool like ToutApp.
When I was about 10 years old I found an old box of my uncle's baseball cards. I then did my research on them and realized that people would pay a good amount of money for them. I would drive around to all the card shops and figure out who would pay top dollar for them. Making those sales became addicting and I wanted to see how much I could make out of this small enterprise. A few years later, I started working at a car wash selling monthly memberships loyalty programs and realized I had a knack for upselling and delivering value to our customers. Once I got my degree, I immediately got into sales, to utilize the skill set I honed growing up. While what I do now is different than selling baseball cards or car washes, I still get a kick out of working with people and identifying solutions that will fit their needs.
I've always subscribed to the KISS notion - Keep it simple stupid. I think a lot of people try to cram too much into one email and the message is lost or worse than that, immediately deleted. Also, always have a catchy subject line.
Best email I have received was from someone who I hadn't responded to for 5-6 emails who mentioned their next follow-up message was going to be by carrier pigeon. I think humor is a great icebreaker and definitely caught my attention. I had to reply even though we couldn't use their solution.
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