I am the COO of Coffee Meets Bagel, a new social dating site where a 'Gilt Groupe' style daily deal meets online dating. Every day at noon, we match our members with one single who is their friend-of-friends. Members have 24 hours to “Like” or “Pass” their match, with two “Likes” resulting in a first date.
Our team is very small so we work fluidly but I mainly head the team's marketing effort.
A large part of my job entails building relationships with lots of potential partners and influencers in relevant industries. This involves a significant amount of cold-calling and emailing. I use ToutApp to hone my email title, messaging, and play with things here and there to increase the response/engagement rate. I love how I can track when and how many times the receiver views the email, clicks the link etc.
As a single in my late 20s, it's super fun working in the dating industry and in a product I absolutely LOVE to use myself! Part of my job entails socializing with many singles in the city at fun events and talking to them about their dating lives :) I feel so lucky to have this job.