Here are a couple of tricks that we constantly utilize to write better emails.
Want to get better response rates? The more personalized and unique you get in your emails, the more engagement you’ll have.
I’ll admit, our CEO contemplated giving away our secret "selling sauce", but since sales is about teamwork, I’ve convinced him to do so! Here are the core things that will help you write great emails/templates, and above all, close more deals.
Salespeople live and breathe on LinkedIn, so make sure you know how to effectively customize your searches to leverage your networks. Ways to get hyper specific:
*Sales Hack: Here’s an example: Instead of reaching out to someone on LinkedIn with the subject line, “Fellow Brown Grad…” Go to their profile, and find something deeper; like their hobbies or clubs. Start with the subject line, “Fellow skier on the Brown team.” It will be more powerful and make you stand out.
There are other ways to Google companies that you might not know of--believe me, they’re pretty cool. As a salesperson, it’s important to do research before you make a connection (whether it’s via email or a call).
We like to say that, “A company’s blog is the gateway to their soul.” Always make sure you read a company’s blog to understand what is top of mind for them. Are they writing posts about new VP’s or hires? That would lead you to believe they’re hiring. Are they talking about a product release? They really care about product innovation. The trick in sales is to find something in common to talk about, and their blog is a way to find a common denominator. Things to look for:
This is the go-to place to find intel on companies. Especially when you’re dealing with early-stage or companies raising money. You’ll get an incredible amount of information like:
Our CEO deems this one of his favorite sales hacks. Glassdoor is a great way to get an inside look at company culture. You’ll have a better idea for what kind of vibe your call/email should have. You can use all of this information as ammunition. “I’ve critically thought about your company, and I think your challenge might be this...I can help!”
Job sites are important to see where the company is growing. Are they hiring for marketing roles? Perhaps they need more marketing tools to handle their growth. Every position a company has open says something about that company. This gives you:
You can type in a domain and it will give you similar sites and competitors based on data.
All of these tools will help you pick up clues and put together the bigger picture for who you are emailing, what they care about, and deeper information about the company. If you get into the discipline for using these personalization tools, you’ll become a better seller. For more Do’s and Don'ts on these sales hacks, watch the full webinar:
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