Online advertising is a crowded, confusing industry that Trada brings sanity to. They run the first and only crowdsourced, community-based marketplace for online advertising. Clients sign up, detail their needs, and are matched with industry experts, eliminating the need for a full in-house paid search team. Their business provides an easy solution that’s ideal for mid-market and larger small businesses.
We've profiled Trada in the past to spread word about a job opening for Business Development Reps. Check it out to learn more about their team and great culture – as well as their annual scooter race!
Trada’s messaging and lead follow-up process were systematized, but they lacked key insights into their day-to-day sales communication. Their Business Development Reps weren’t sure which leads were the most qualified to follow up with, and they also weren’t sure what communications resonated the most with prospects.
Trada’s sales and marketing departments worked together to get Tout running for the team. Marketing created templates for sales, and sales used these in their everyday communications to A/B test and gather usage metrics. Tout’s templates save Trada time writing repetitive emails, and they ensure that messaging is consistent across the team. As a fast-growing company, new Business Development Reps can quickly get up to speed on the sales process and messaging. Trada’s sales team can now gain critical insights on a lead-by-lead basis – by knowing who opened their emails – to hone in on the most interested leads with targeted follow-up.
Tout enables our sales team to prioritize their day. In the past we wasted time chasing leads who never opened the emails we sent them. By using Tout we can now target prospects that we are confident have opened their email. Tout also gives us insight into how quickly they are opened, how many times and what action they take after reading,”
– Chris Crawfurd, Director of Training and Sales Enablement
Bonus: ToutApp best practices from the Trada team
- Move recipients with the most clicks and views on emails to the top of the list for follow up
- Have marketing and sales work together to create and test sales email templates
- Follow up with an email or phone call when the Live Feed shows a lead viewing your email
- A/B test sales templates to see which perform the best, then use the ones with the best statistics.