The Secret Call to Action You’re Not Using in Your Sales Email

Jun 16, 2014, by Smit Patel

Writing a good sales email is hard. No wonder we wrote a whole guide to teach you how to write kickass emails.

You probably know how to write a good email, but I bet you’re missing out on precious opportunities by not using two simple letters “P” and “S”.

I’m talking about “P.S.”

How it lands meetings.

P.S. is a classic copywriting technique that can make your sales email more effective.

Look at this email below:



This could just be another sales email to demo a product, but its the last line that makes it incredibly effective.

Adding the P.S. gives you a chance to add a small nudge or call to action.

So why does it work? It’s a part of the basic human psychology called the Serial Position Effect. Simply put, people remember the things that are in the end of a list.

If you write an email, there’s a good chance that the reader will read and remember the last thing you wrote.

Who's using it?

Don’t take my word for it. Even Jill Konrath, the popular sales influencer, uses it in her emails:

As you can see, Jill used the “P.S.” as one last chance to sell.

How it subtly sells.

The P.S. can also act as a nudge to sell something in a subtle way. Take a look at the email below:

The email is to thank a blogger for his quality content AND creatively uses a P.S. to tell him about a product and get him to sign up.

Now that you’ve seen some examples, start using P.S. and closing more deals!

P.S. Comment and let us know if p.s. has helped you make your emails more effective.


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