How Dyn Uses ToutApp’s Email Tracking and Analytics to Delight Customers
You’d never thought DNS and email delivery could get this exciting. Dyn are the coolest kids on the block making the internet work. They’ve delighted us with their Most Reputable Sender in the World campaign and their nontraditional take on classic internet memes.
When they’re not busy powering the internet, Dyn’s business development and marketing teams use Tout to improve their emails.
Tout is great for "reaching out to existing customers... Since there are wayyyyyyy more customers than there are BDRs, it helps us keep in contact with them all and inform them of other offerings Dyn has." - AJ Garron, Business Development Rep
As a very customer-centric company (we’ve written about Dyn’s credo and how they put the customer first here), the Dyn team use ToutApp to stay in touch with more customers while keeping the conversation personal. Our templates save the team time re-writing the same communications, and email tracking kicks in to make sure that Dyn’s reps are engaging with the most interested customers.
“Our team loves using ToutApp. Efficiency and 'working smart' are some of our credos here at Dyn, and ToutApp is a major tool to help promote both of them. It's a great connection tool that we use every day.' - John Zahr, Business Development Manager
"ToutApp is a great tool to not only learn how effective you are at first impressions, but also increase the number of first impressions you can achieve in a work day. It makes your emails more about the customers, rather than yourself using its customized templates. If there is one tool in your marketing and sales teams’ hands that is fist pump worthy...this is it." -Ryan O'Hara, Event Marketing
Tout’s offerings not only help Dyn send out a larger quantity of emails, they also improve the quality of them. Template analytics keep the team on top of their game by letting them know how effective each email is. Not only does Tout help Dyn succeed as a business, it lets them give their customers more of the information they want.
In fact, if you’re a Tout customer looking for your own email servers to send from, we definitely recommend that you check Dyn out. Existing Tout users can set up SMTP with them here.
You can learn more about why Dyn loves us by signing up for a ToutApp account today.
Toutapp Helps Lawgical Increase Engagement
Our featured Team of the Week entry comes from Lawgical. Every week or so, we'll profile a different user group who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
About Lawgical
Lawgical is an online marketing company that serves select legal niches. We have a number of brands such as ServeNow, PInow, AboutBail, and the Legal Talk Network that are recognized as industry leading networks for the legal communities that they serve. Our activities range from building our networks to actively promoting the products.
How Lawgical uses ToutApp
ToutApp is an incredibly useful tool for outreach and sales productivity. We use it throughout our marketing and sales departments to create and enhance engagement with clients and leads.
An example of how we've used ToutApp is in communications with governmental agencies for marketing projects. The responsiveness of agencies and their bureaucracies can vary greatly. So being able to view whether they opened or clicked on our emails has guided our communications, especially for when and how we follow up. As a result, we've increased the number of responses to our requests and gotten much better project results.
Beyond just tracking, the ability to create and use templates within ToutApp has helped us routinize and refine certain processes to make them faster and more efficient.
Why Email Tracking is a big deal for Salespeople
Marketers have been obsessing over their Email Open Rates since…well.. since the beginning of Email Marketing.
With Tout Email Tracking, we brought the same "fancy" technology to everyday 1-to-1 sales emails so that salespeople could see in real-time how prospects and leads engaged with their sales emails.
Up until now, Email Tracking for Salespeople has been a well kept secret, something that gives you that "extra edge."
Email tracking may soon become a necessity rather than a luxury.
Today's article titled "Email Auto-Filtering - What's a Marketer to Do?" on a Marketing News & Expert Advice Site suggests that the rise of auto email filtering services like SaneBox and Google Smart Inbox are probably relegating those marketing emails to a folder called "Travel" rather than the person's Inbox.
Whether it's a folder or a "stack," your email marketing message has found itself tightly aligned with other email communications from competitors and other vertically aligned organizations. Many systems have default categorizations that look at a variety of information within the marketing message and the email envelope to tuck the message away neatly for the recipient.
Better Inbox management and smart filtering is something that needs to happen. These filters will get better and better to get you, me, and our leads to focus on the messages that matter and ignore the ones that don't. This is something we believe in as well.
Interestingly enough, these filters can start looking into sales emails as well. Pretty soon, I can imagine a world where your sales email will get locked out faster than a smart receptionist knows to block out cold sales calls for the CEO.
What's a salesperson to do?
Use Email Tracking. That way, instead of wondering whether that email got through and ignored or engaged, you'll know. In Real-Time, you'll know whether your email gets opened, whether your presentation gets viewed, and whether your links get clicked.
How does Email Tracking help?
Obviously, being that Tout Tracking provides all this functionality, we're a little biased. But, don't just take our word for it. Here's what Jeanne Burns had to say about Tout's real-time tracking on our recent DIYMarketers article "ToutApp Does Email Marketing Like Never Before":
Here is something even more critical. Here is how Tout’s real time analytics will improve your ability to close sales. That important email you sent two days ago, to the client you are dying to connect with was opened an hour ago. They looked at it for twelve minutes. They clicked on the links. Now is the perfect time to follow up with a phone call. Strike while the iron is hot. Increase the impact and improve your chances of closing that sale. Is there any other way to do this? None that I’m aware of.
User of the Week: Shane Scales Outreach and PR using ToutApp
Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
I'm, Shane Jones, the Senior Social Outreach Specialist over at WebpageFX, a full service Internet Marketing Firm. I oversee our Outreach team and manage online PR for our company, so I'm constantly connected to about 3 or 4 email accounts 24/7. WebpageFX offers so many unique opportunities for our clients to expand their online presence and gain exposure for their brand so we always have to be ready to go. We're constantly trying to find scalable ways to build relationships and increase engagement with web influencers.
Because of the success of our department, very much due to ToutApp, it's one of the fastest growing portions of our business.
Why do I love ToutApp? Because without it my whole department's structure would crumble! Maybe that's an exaggeration, but we would definitely have a really hard time living without it.
We represent so many different companies when doing their PR efforts, so we need to manage various email accounts. And when you are pitching to people on a mass scale, it's important to maintain consistent efforts across all of your emails. Tout's templating helps us keep it all straight, making sure we don't have to tailor every email when we find we're typically saying the same things. Templates allow us to focus on what's important. Now that we've done several product giveaway promotions, we don't need to spend too much extra time planning out our email structures and strategy.
Because of Tout's tracking and analytics, we know exactly what communications work through A/B testing different subject lines, tones, and approaches.
Finally, the greatest impact is not only ToutApp's ability to help us scale our processes up personally, but also as a team. By being able to add team members, it's so easy to share our experiences and knowledge about what's working for us, and share our email templates with other members. And we LOVE the "Feedback" section on all the templates. We can offer suggestions for improvements and really monitor whats working for each team member!
So thanks, ToutApp, because you've had a huge role in our growth, and we cannot wait for more to come from you guys!
ToutApp Adds Presentation and Website Tracking to Sales Communications Platform
We've been pretty busy at ToutApp lately - have you noticed? Today we're announcing two additions to our powerful email tracking: attachment and site action tracking.
Email Attachment Tracking
For the average person in marketing or sales, email attachments are incredibly important. They provide compelling content to the recipient, they supplement what can't be said in a short business email, and they're what help sign the deal. If you know your recipients are interested in the content you're providing them with, you have a far better chance of doing business together.
Now we'll let you know when your recipient opens an attachment and is paging around the content. You'll know when they open it, what's most interesting to them, and if they come back to view it again and again (a good sign!). This new attachments platform is called Tout Connect, and we've got some great additions coming to it soon.... so stay tuned.
Here's an example of what one of our trackable attachments looks like:
Getting Started with Trackable Attachments
Tout Connect works in both on our website and in Gmail and Google Apps.
1) To attach a trackable email, go compose an email, and then click either the "Link" or "Link to File" buttons.
2) Choose your attachment and send it out. We support PDF, Word docs, and Powerpoint presentations.
3) Hit "Send" and fire up your Live Feed. You'll see your recipients as they open and page through your attachments.
Site Tracking Actions
We rolled out our Site Tracking feature a few months ago to let you know when your email recipients independently visit your website.
We rely heavily on Site Tracking internally at ToutApp to see when prospects visit our pricing, "About Us", and trial account pages. However, we quickly realized that there's more to site tracking than just browsing around pages on your website. Now Site Tracking will alert you to the key actions that your leads are taking on your website: buying a product, signing up for an account, downloading an asset, etc etc.
Cool! How do I set it up site actions?
Log into our app and head over to our Site Tracking page in the Integrations pane. Follow steps 1-4.
Site tracking requires you to have access to your website's underlying code. If you don't have access yourself, you'll need to talk to your web administrator to get started. All you'll need to do is paste in some custom Javascript on the pages and action areas you'd like to track.
If you're have any questions, you can always email team@toutapp.com for help.
We hope you get a chance to play around with the new features! As always, we'd love to hear your feedback. And if you haven't had a chance to get started with our app yet, you can start your free trial today.