User of the Week: David Robinson’s Torrid Affair with ToutApp
I run musician services for a music-ed, tech-startup called Chromatik. I oversee outreach and customer service for the company and am constantly emailing people, telling them about our product and getting them on board. We have been building Chromatik for over a year and have had a tremendous response, including getting the American Idol band, Bruno Mars and tons of schools and institutions to use our product already!
From an outsiders perspective, one might think we have a seriously unhealthy love affair with ToutApp at Chromatik. And to be honest, the outsider might be right.
We thoroughly love ToutApp and use it daily in our office for reaching out to potential new users. I blame this torrid affair on ToutApp's email tracking and analytics, especially the Live Feed... not to mention the total integration with my browsers! Emailing has never been easier. We are able to A/B test emails and subject lines that are all tracked and neatly organized - and in return, it effectively helps us grow our company. We're looking forward to using ToutApp for a long time.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
User of the Week: Eric Wu from Bracket Labs
I'm one of the founders of Bracket Labs. We're a Boulder, CO startup building enterprise software apps for the Salesforce AppExchange. Our apps are TaskRay and Campaign Calendar, and together they're helping thousands of sales and marketing people around the world work more productively in Salesforce.
We're a small company, so as a founder I wear a lot of different hats. One of my primary roles is sales, so I spend a lot of time talking to customers who have found our apps through the AppExchange and are looking for more information so they can make a purchase.
I love ToutApp for three big reasons:
1) It helps me do more faster! We have a set of emails we send to new leads to help them understand the apps and determine whether there's a good fit for their team.
ToutApp has allowed me to send (and schedule) my emails in a way that has reduced my time per lead by about 30%.
2) The ability to deliver nicely formatted, trackable follow-up email responses from within the Salesforce Leads tab but sent from my own email address (rather than Salesforce's mailer) is great because I don't always trust the deliverability of the Salesforce mailer.
3) The Live Feed of activity on my sent emails is awesome and gives me new insight on customer engagement with my emails. I can prioritize my follow-ups based on their activity and interest level, timely response to an engaged customer is a big part of showing them you're paying attention and you are ready to help.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
Maximize your Sales Responses with Reply Tracking
ToutApp just got a little smarter
It's always been our goal to give you real-time insight into your daily emails so that you can be more productive. We'll tell you when someone views your email, clicks on a link, and most recently when a recipient visits your website.
Replies matter
But real conversations aren't just about tracking. For lack of a better word, they're about... conversing, the give-and-take of replying back and forth. Having to wait around for your dream customer to respond to your email is frustrating.
That's why we recently rolled out reply tracking for the vast majority of our users. Now, if a prospect responds to your email, we'll display this in the Live Feed along with all of our other tracking information.
Here's a video that shows reply tracking in action:
Right now, reply tracking works for our Gmail and Google Apps users. We'll be extending this to our other integrations soon. We're also looking to roll out some cool new features with this technology soon, such as alerting you if an important email does or doesn't recieve a reply after x days.
Learn Which Leads are Visiting Your Website
Before the days of email tracking, you would send out emails and have no idea what happened to them. It was a complete mystery whether your messages were received, viewed, read, or forwarded to others. That’s why we created ToutApp, a simple way to track and manage your day-to-day sales emails.
Are Your Leads Browsing Your Website?
But there’s always more that can be measured. The people you’re emailing are visiting your corporate website, for instance, and clicking around to visit various pages. We knew it would be helpful for our users if they could see which leads were visiting their site. So we introduced Tout Site Tracking.
Track Site Visits in the Live Feed
If you're a ToutApp user, you're probably already addicted to our Live Feed that shows you when your emails are being viewed or clicked in real-time.
Now, with Tout Site Tracking, we'll show you when visits are happening in real-time as well. We’ll log repeat visits and show which pages your email recipients clicked through to. This helps shed insight on your leads’ behavior so you can craft the perfect follow up... or better yet, call the lead right then and there to help.
Are you using ToutApp?
Along with site tracking, we offer view and click tracking, templates, email analytics, CRM integration, and team collaboration features. Check out ToutApp today to get powerful insights into the actions of the people you’re emailing.
If you have a cool tip or best practice to share about how you make ToutApp work for you, we'd love to hear! Submit your own tip here.