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We Fell in Love in a Hopeless Place

 

From the opening line of Rihanna's hit song, “It's like you're screaming, and no one can hear..”

Email after email…and still no word from the account you've been eyeing on. It's starting to feel like a hopeless place.

But then, this super attractive person starts working at your office named Tout, and your hope gets restored. It's love at first sight. There's “working” chemistry. And, in just a short amount of time, you feel like you've known him forever. On top of that? He's there every time you need him. “Wait, wait….you're saying he's reliable too?” Yes, talk about the full package.  

Are you looking for a Tout in your life on this special romantic day? Here are our favorite love stories of Salespeople finding some lovin' when they thought all hope was lost. WHO is this Tout guy? I hear he's just around the corner: 

 

I can see clearly now that ToutApp is installed!
I can see all sales obstacles in my way
Gone are the dark clouds that had me blind
It's gonna be a bright (bright) bright (bright) ToutAppn day!
It's gonna be a bright (bright) bright (bright) ToutAppn day!
-David Presson
Corporate Sales
TRUSTe

“Tout is great.  For prospects, It's love at first email. And if not, there's always a scheduled follow up! “
“I’m sorry Outlook, but I don’t love you just the way you are…” #toutit
-Grayson Phillips
Revenue Development
GuideSpark

I love Tout because it makes me way more efficient.  With Tout I can send more emails, more targeted emails, and see real data on what messaging works the best.
- John Deggelman
Enterprise Business Representative
 Zuora

“I love ToutApp, the platform gives me the scale and visibility for each rep to be their own mini-marketing department”
“I love ToutApp because it gives me insight on who is really engaged with our messaging”
“I love ToutApp because it’s wicked easy, and immensely effective for driving engagement”
-Keith Burrows
Enterprise Director of Sales
Demandbase, Inc

We are loving us some ToutApp over here in MINDBODY land.
Our productivity is enormous! I am seeing reps reach out to record numbers of prospects each month; and  for my part I am prospecting,
not only with more volume, but SMARTER. Tout lets me know who to keep on top of, and whom to give a little breathing room.
Your support team has been fantastic; excited to make Tout soar with all of our integrated systems.
Thanks again for all your work!!
-Cosmo Pfeil
Senior Sales Specialist
MINDBODY, Inc.

—————————————————–

Found my Champion in the light
Now we’re standing side by side
As your email crosses mine
It's what it takes to come aliveeee

It’s the way I’m feeling I just can’t deny
But I just can't let him go

We found TOUT in a hopeless place
We found TOUT in a hopeless place
We found TOUT in a hopeless place

-XO TOUTAPP Team

ToutApp + Highrise = Email Bliss

When people ask us for a simple CRM solution, we always recommend Highrise. Highrise is a simple CRM that helps you manage your contacts and helps you to remember the important things about the people you would normally forget. 

I wouldn't be where I am today without ToutApp, and the integration with Highrise. — Matt Rae, Tripzaar Inc.

Before the days of Highrise, managing and tracking your customers was no fun. Lacking visibility into your sales team's activity, your customer data was all over the place on sticky notes and reporting and analysis was painful. Highrise changed the game with visibility and collaboartion across your sales team and the ability to have reporting around progression. Essentially, Highrise helps manage your contacts, keep track of who said what when, schedule follow-ups, set reminders and convert leads into done deals. 

Now before the days of ToutApp, your emails would fall into a black abyss. Lacking visibility into exactly what is happening to your emails after you hit send and lacking knowledge of whether your messaging resonated with your prospect or even was effective at all. ToutApp plugs right into your day to day workflow and helps streamline and crystalize your communications process with real time tracking, powerful templates and analytics around the emails you are sending. Lastly, ToutApp bridges the gap between your email and your CRM.

ToutApp has been a fantastic sales tool to monitor who has and hasn't opened my personal emails and clicked on the links, this helps me see who is more engaged with what I am saying and who to keep in contact with. It also saves me time copying my emails to Highrise, ToutApp does it for me. Very useful, highly recommended. — Nick Storr, Sales Manager at Connected

ToutApp + Highrise

Now, combined the two and bam…something magical happens. Mergence of the two = pure email bliss. Giving you the ability to send trackable emails from within your Highrise and get reporting around those emails. Imagine the effectiveness and time saving capabilties here.

You want to know more you say?

ToutApp will automagically update every single email sent through ToutApp to Highrise and assign it to the proper contact. You honestly will never have to worry about copying your CRM's BCC address again, because Tout will always take care of that for you.

Beautiful, we know. Beyond copying all your emails, Tout will bring a whole new level of data to your CRM that will truly help you understand the interaction with your contact, and once again make Highrise a valuable source of information that shows the value of your relationships.

Everytime your contact is viewing, clicking or has replied Tout will send a notification of the activity to Highrise.

We know how tiresome it can be having to create a new contact in your email client and your Highrise each and every time you want to send an email. ToutApp takes that pain point away in a snap. Each time you shoot off a Tout email to a recipient who is not in your Highrise, ToutApp will create a contact for that person with their name and email, and copy all associated emails to that contact. 

All done seamlessly and automatically. Don't believe us? Check out what our happy  ToutApp and Highrise users are saying… 

ToutApp's integration with Highrise makes me life much easier! I can see when my contacts open and read an email and what better time to reach back out and engage with them than right after that! — Callie Harris, Public Relations Manager at uKnow.com

ToutApp with Highrise is magically efficient! You haven't seen efficiency until you have used ToutApp with Highrise. — Matt Rae, Tripzaar

If you want to scale the way you track your leads and customers to stay competitive and close more deals start Touting… in Highrise of course. Of course, for those of you who something even simplier than Highrise there's the ToutApp Lab Spreadsheet CRM.

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How Dyn Uses ToutApp’s Email Tracking and Analytics to Delight Customers

You’d never thought DNS and email delivery could get this exciting. Dyn are the coolest kids on the block making the internet work. They’ve delighted us with their Most Reputable Sender in the World campaign and their nontraditional take on classic internet memes.

When they’re not busy powering the internet, Dyn’s business development and marketing teams use Tout to improve their emails.

Tout is great for “reaching out to existing customers… Since there are wayyyyyyy more customers than there are BDRs, it helps us keep in contact with them all and inform them of other offerings Dyn has.” – AJ Garron, Business Development Rep

As a very customer-centric company (we’ve written about Dyn’s credo and how they put the customer first here), the Dyn team use ToutApp to stay in touch with more customers while keeping the conversation personal. Our templates save the team time re-writing the same communications, and email tracking kicks in to make sure that Dyn’s reps are engaging with the most interested customers.

“Our team loves using ToutApp. Efficiency and 'working smart' are some of our credos here at Dyn, and ToutApp is a major tool to help promote both of them. It's a great connection tool that we use every day.' – John Zahr, Business Development Manager

“ToutApp is a great tool to not only learn how effective you are at first impressions, but also increase the number of first impressions you can achieve in a work day. It makes your emails more about the customers, rather than yourself using its customized templates. If there is one tool in your marketing and sales teams’ hands that is fist pump worthy…this is it.” -Ryan O'Hara, Event Marketing

Tout’s offerings not only help Dyn send out a larger quantity of emails, they also improve the quality of them. Template analytics keep the team on top of their game by letting them know how effective each email is. Not only does Tout help Dyn succeed as a business, it lets them give their customers more of the information they want.

In fact, if you’re a Tout customer looking for your own email servers to send from, we definitely recommend that you check Dyn out. Existing Tout users can set up SMTP with them here.

You can learn more about why Dyn loves us by signing up for a ToutApp account today.

Toutapp Helps Lawgical Increase Engagement

Our featured Team of the Week entry comes from Lawgical. Every week or so, we'll profile a different user group who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

About Lawgical

Lawgical is an online marketing company that serves select legal niches. We have a number of brands such as ServeNow, PInow, AboutBail, and the Legal Talk Network that are recognized as industry leading networks for the legal communities that they serve. Our activities range from building our networks to actively promoting the products.

How Lawgical uses ToutApp

 

ToutApp is an incredibly useful tool for outreach and sales productivity. We use it throughout our marketing and sales departments to create and enhance engagement with clients and leads.

An example of how we've used ToutApp is in communications with governmental agencies for marketing projects. The responsiveness of agencies and their bureaucracies can vary greatly. So being able to view whether they opened or clicked on our emails has guided our communications, especially for when and how we follow up. As a result, we've increased the number of responses to our requests and gotten much better project results.

Beyond just tracking, the ability to create and use templates within ToutApp has helped us routinize and refine certain processes to make them faster and more efficient.

User of the Week: Shane Scales Outreach and PR using ToutApp

Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I'm, Shane Jones, the Senior Social Outreach Specialist over at WebpageFX, a full service Internet Marketing Firm. I oversee our Outreach team and manage online PR for our company, so I'm constantly connected to about 3 or 4 email accounts 24/7. WebpageFX offers so many unique opportunities for our clients to expand their online presence and gain exposure for their brand so we always have to be ready to go. We're constantly trying to find scalable ways to build relationships and increase engagement with web influencers. 

Because of the success of our department, very much due to ToutApp, it's one of the fastest growing portions of our business.

Why do I love ToutApp? Because without it my whole department's structure would crumble! Maybe that's an exaggeration, but we would definitely have a really hard time living without it.

We represent so many different companies when doing their PR efforts, so we need to manage various email accounts. And when you are pitching to people on a mass scale, it's important to maintain consistent efforts across all of your emails. Tout's templating helps us keep it all straight, making sure we don't have to tailor every email when we find we're typically saying the same things. Templates allow us to focus on what's important. Now that we've done several product giveaway promotions, we don't need to spend too much extra time planning out our email structures and strategy. 

Because of Tout's tracking and analytics, we know exactly what communications work through A/B testing different subject lines, tones, and approaches.

Finally, the greatest impact is not only ToutApp's ability to help us scale our processes up personally, but also as a team. By being able to add team members, it's so easy to share our experiences and knowledge about what's working for us, and share our email templates with other members. And we LOVE the “Feedback” section on all the templates. We can offer suggestions for improvements and really monitor whats working for each team member!

So thanks, ToutApp, because you've had a huge role in our growth, and we cannot wait for more to come from you guys!

ToutApp Adds Presentation and Website Tracking to Sales Communications Platform

We've been pretty busy at ToutApp lately – have you noticed? Today we're announcing two additions to our powerful email tracking: attachment and site action tracking.

Email Attachment Tracking

For the average person in marketing or sales, email attachments are incredibly important. They provide compelling content to the recipient, they supplement what can't be said in a short business email, and they're what help sign the deal. If you know your recipients are interested in the content you're providing them with, you have a far better chance of doing business together.

Now we'll let you know when your recipient opens an attachment and is paging around the content. You'll know when they open it, what's most interesting to them, and if they come back to view it again and again (a good sign!). This new attachments platform is called Tout Connect, and we've got some great additions coming to it soon…. so stay tuned.

Here's an example of what one of our trackable attachments looks like:

  New attachment.docx

 

Getting Started with Trackable Attachments

Tout Connect works in both on our website and in Gmail and Google Apps

1) To attach a trackable email, go compose an email, and then click either the “Link” or “Link to File” buttons.

     

2) Choose your attachment and send it out. We support PDF, Word docs, and Powerpoint presentations.

3) Hit “Send” and fire up your Live Feed. You'll see your recipients as they open and page through your attachments. 

Site Tracking Actions

We rolled out our Site Tracking feature a few months ago to let you know when your email recipients independently visit your website.

We rely heavily on Site Tracking internally at ToutApp to see when prospects visit our pricing, “About Us”, and trial account pages. However, we quickly realized that there's more to site tracking than just browsing around pages on your website. Now Site Tracking will alert you to the key actions that your leads are taking on your website: buying a product, signing up for an account, downloading an asset, etc etc.

Cool! How do I set it up site actions?

Log into our app and head over to our Site Tracking page in the Integrations pane. Follow steps 1-4.

Site tracking requires you to have access to your website's underlying code. If you don't have access yourself, you'll need to talk to your web administrator to get started. All you'll need to do is paste in some custom Javascript on the pages and action areas you'd like to track.

If you're have any questions, you can always email team@toutapp.com for help.

We hope you get a chance to play around with the new features! As always, we'd love to hear your feedback. And if you haven't had a chance to get started with our app yet, you can start your free trial today.

User of the Week: David Robinson’s Torrid Affair with ToutApp

I run musician services for a music-ed, tech-startup called Chromatik. I oversee outreach and customer service for the company and am constantly emailing people, telling them about our product and getting them on board. We have been building Chromatik for over a year and have had a tremendous response, including getting the American Idol band, Bruno Mars and tons of schools and institutions to use our product already! 

From an outsiders perspective, one might think we have a seriously unhealthy love affair with ToutApp at Chromatik. And to be honest, the outsider might be right. 

We thoroughly love ToutApp and use it daily in our office for reaching out to potential new users. I blame this torrid affair on ToutApp's email tracking and analytics, especially the Live Feed… not to mention the total integration with my browsers! Emailing has never been easier. We are able to A/B test emails and subject lines that are all tracked and neatly organized – and in return, it effectively helps us grow our company. We're looking forward to using ToutApp for a long time.

Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

User of the Week: Eric Wu from Bracket Labs

I'm one of the founders of Bracket Labs. We're a Boulder, CO startup building enterprise software apps for the Salesforce AppExchange. Our apps are TaskRay and Campaign Calendar, and together they're helping thousands of sales and marketing people around the world work more productively in Salesforce.

We're a small company, so as a founder I wear a lot of different hats. One of my primary roles is sales, so I spend a lot of time talking to customers who have found our apps through the AppExchange and are looking for more information so they can make a purchase.

I love ToutApp for three big reasons:

1) It helps me do more faster! We have a set of emails we send to new leads to help them understand the apps and determine whether there's a good fit for their team.

ToutApp has allowed me to send (and schedule) my emails in a way that has reduced my time per lead by about 30%.

2) The ability to deliver nicely formatted, trackable follow-up email responses from within the Salesforce Leads tab but sent from my own email address (rather than Salesforce's mailer) is great because I don't always trust the deliverability of the Salesforce mailer.

3) The Live Feed of activity on my sent emails is awesome and gives me new insight on customer engagement with my emails. I can prioritize my follow-ups based on their activity and interest level, timely response to an engaged customer is a big part of showing them you're paying attention and you are ready to help.

Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

Maximize your Sales Responses with Reply Tracking

ToutApp just got a little smarter

It's always been our goal to give you real-time insight into your daily emails so that you can be more productive. We'll tell you when someone views your email, clicks on a link, and most recently when a recipient visits your website.

Replies matter

But real conversations aren't just about tracking. For lack of a better word, they're about… conversing, the give-and-take of replying back and forth. Having to wait around for your dream customer to respond to your email is frustrating.

That's why we recently rolled out reply tracking for the vast majority of our users. Now, if a prospect responds to your email, we'll display this in the Live Feed along with all of our other tracking information.

Here's a video that shows reply tracking in action:

Right now, reply tracking works for our Gmail and Google Apps users. We'll be extending this to our other integrations soon. We're also looking to roll out some cool new features with this technology soon, such as alerting you if an important email does or doesn't recieve a reply after x days.

Sign up for ToutApp and check out reply tracking today.

Learn Which Leads are Visiting Your Website

Before the days of email tracking, you would send out emails and have no idea what happened to them. It was a complete mystery whether your messages were received, viewed, read, or forwarded to others. That’s why we created ToutApp, a simple way to track and manage your day-to-day sales emails.

Are Your Leads Browsing Your Website?

But there’s always more that can be measured. The people you’re emailing are visiting your corporate website, for instance, and clicking around to visit various pages. We knew it would be helpful for our users if they could see which leads were visiting their site. So we introduced Tout Site Tracking.


 

Track Site Visits in the Live Feed

If you're a ToutApp user, you're probably already addicted to our Live Feed that shows you when your emails are being viewed or clicked in real-time.

Now, with Tout Site Tracking, we'll show you when visits are happening in real-time as well. We’ll log repeat visits and show which pages your email recipients clicked through to. This helps shed insight on your leads’ behavior so you can craft the perfect follow up… or better yet, call the lead right then and there to help.

Are you using ToutApp?

Along with site tracking, we offer view and click tracking, templates, email analytics, CRM integration, and team collaboration features. Check out ToutApp today to get powerful insights into the actions of the people you’re emailing.

If you have a cool tip or best practice to share about how you make ToutApp work for you, we'd love to hear! Submit your own tip here.