How ToutApp Changed Elliot’s Workflow
Our featured User of the Week entry comes from Elliot Robia, a Market Strategist at Pixel Farm. Every week or so, we'll profile a different user group who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
Tout has totally changed my workflow.
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At Pixel Farm, we have two distinct customers: ad agencies and large companies. After understanding how we can help them, prospective clients are usually eager to work with us. Getting the initial conversation can sometimes be difficult, however. This is where ToutApp comes in.
I started using Tout for my outbound emails a few months ago, and it's excellent. I find leads using LinkedIn, and the app allows me to A/B test my messaging and eliminate receptive tasks (copy/pasting, typing and retyping). Tout provides great insights via its tracking and analytics features, and the user interface is beautiful. One of my favorite features is the email server integration which allows emails to be sent via your server -- not some third party application. Tout can also be integrated into Salesforce, and inbound emails will land in your inbox (Outlook, Apple Mail, Gmail, etc).
Check it out. It was worth the switch for me.
ToutApp Turns Three!
ToutApp was founded back in 2010 as a simple tool to write your emails faster and track them. Today we help over 45,000 customers crystalize and streamline their day-to-day communications process as one of the leading sales communications platforms and we are pretty happy about it.
We're only pretty happy because much like a toddler starting to develop his own personality and character and likes and dislikes, we feel like we're just getting started in leading the change in how salespeople communicate.
ToutApp has been through quite the journey over the years let's take a look back.
2010-2011
- Created Email Templates
- Introduced Email Tracking
2011-2012
- Rolled out integration with Gmail and Google Apps
- Integrations with Highrise, Batchbook, Capsule
- Introduced team collaboration features
- The Live Feed was created
2012-2013
- Rolled out Salesforce integration
- Outlook integrations
- Introduced attachment tracking
- Website tracking
- Made ToutApp enterprise ready
- Introduced an analytics dashboard
We have grown our team, our product and customers. Thank you all for being a part of the ToutApp jourmey and for what is to come. Without our amazing customers we would not be where we are today. Thanks for all your feedback and support over the years. Cannot wait for the years to come as the leading sales communications platform. Wish ToutApp a happy 3rd birthday today!
Introducing: The Sales Communications Dashboard
First of all, Happy Friday.
For those of you that are already ToutApp users, I hope you had a fantastic week of sales communications with new and exciting leads. Thanks to Tout's Live Feed, you already know who your most engaged leads were, and have probably closed a few more deals than you normally would have since you focused your time on the right people.
For this Friday, as you reflect on how the week went and what you want to do differently next week, we want to give you something that helps synthesize how your sales communications went this week.
Today, we're introducing something brand new that is going to take your sales game to the next level. Today, we're announcing something takes all of that amazing analytics and tracking data around your sales emails and wraps it into one meaningful dashboard. Today, we're announcing our real-time sales communications dashboard.
Although its unorthodox to release stuff on a Friday, we thought it would be great because as you wind down on your long week, you can go ahead and log into ToutApp Dashboard, click on the "This Week" button, and see how your whole week looked in terms of your sales communications.
Tout's pulse dashboard will make meaning out of all those individual email views and clicks and tell you:
- Which times of the weeks were busiest for you
- Which times of the week your customers were most engaged
- How many emails you dealt with this week
- Which templates you used the most
- What kind of email content drove the most engagement
- Who your most engaged leads/prospects/customers are
And ofcourse, the dashboard was designed for Managers and Teams in mind first, so it'll also help you tap into the sales communications across your organization and see how everyones doing as a whole.
We've put in a significant amount of investment into the underlying data infrastrucutre for processing our email and engagement data. We think this dashboard is just the beginning.
If you and your sales team aren't on ToutApp yet, what are you waiting for? Get Touting.
How Dyn Uses ToutApp’s Email Tracking and Analytics to Delight Customers
You’d never thought DNS and email delivery could get this exciting. Dyn are the coolest kids on the block making the internet work. They’ve delighted us with their Most Reputable Sender in the World campaign and their nontraditional take on classic internet memes.
When they’re not busy powering the internet, Dyn’s business development and marketing teams use Tout to improve their emails.
Tout is great for "reaching out to existing customers... Since there are wayyyyyyy more customers than there are BDRs, it helps us keep in contact with them all and inform them of other offerings Dyn has." - AJ Garron, Business Development Rep
As a very customer-centric company (we’ve written about Dyn’s credo and how they put the customer first here), the Dyn team use ToutApp to stay in touch with more customers while keeping the conversation personal. Our templates save the team time re-writing the same communications, and email tracking kicks in to make sure that Dyn’s reps are engaging with the most interested customers.
“Our team loves using ToutApp. Efficiency and 'working smart' are some of our credos here at Dyn, and ToutApp is a major tool to help promote both of them. It's a great connection tool that we use every day.' - John Zahr, Business Development Manager
"ToutApp is a great tool to not only learn how effective you are at first impressions, but also increase the number of first impressions you can achieve in a work day. It makes your emails more about the customers, rather than yourself using its customized templates. If there is one tool in your marketing and sales teams’ hands that is fist pump worthy...this is it." -Ryan O'Hara, Event Marketing
Tout’s offerings not only help Dyn send out a larger quantity of emails, they also improve the quality of them. Template analytics keep the team on top of their game by letting them know how effective each email is. Not only does Tout help Dyn succeed as a business, it lets them give their customers more of the information they want.
In fact, if you’re a Tout customer looking for your own email servers to send from, we definitely recommend that you check Dyn out. Existing Tout users can set up SMTP with them here.
You can learn more about why Dyn loves us by signing up for a ToutApp account today.
If you’re not using ToutApp for PR - You’re doing it wrong.
As a PR veteran, your pitches are awesome. You know this, and your clients know this - but the journalists you're speaking to on a everyday basis don't. Getting their attention in the first place is difficult enough. But gettting them to read through your whole email - let alone respond? Challenging.
If you've been in PR for years, you've amassed your own knowledge of what does and doesn't work with your pitches, but with ToutApp, you're getting actual data. Our solution lets you nurture relationships with reporters, tailor your emails to each recipient, email multiple journalists at once, and learn what does and doesn't work in the world of PR pitches.
Email those pitches faster.
You can quickly send personalized emails to journalists right from inside of Gmail or Outlook using 
ToutApp's customizable email templates. And with ToutApp's group email functionality you can send a single pitch to multiple reporters.
Here is how Toni Antonetti, Founder and CEO of Chicago PR uses Tout:
I send out lots of story pitches, but I like to tailor them to individual reporters - if there's anything the media hates, it's blast emails! I can use the basic template but change it to refer a recent story by a particular editor. Or I can mention the timeliness of a story. I've been able to improce my open rates dramatically by noticing who opens which email and when.
Track those pitches.
ToutApp's Live Feed gives you real-time intelligence into what those reporters are doing with your email at this very moment. By tracking down views, clicks and engagement, ToutApp automatically highlights the people you should be paying attention to and see how the journalist interacted with your pitch.
Ed Zitron, CEO and Founder of EZ-PR, is pitching all the time. And doesn't go a day without Touting those pitches. Here is what Ed has to say about Tout:
I want to keep my emails as honest, upfront and efficient as possible and ToutApp lets me do that. Tout's view, click and engagement tracking allows me to see, in a lot more transparent manner, what clients are doing well and what effort I am putting in different places.
Tim Cox, Principal, ZingPR uses ToutApp for all his media pitching, Why?
Because, in one easy to use app, I can easily manage client-specific media lists and pitches, schedule outreach, and then track engagement (opens and clicks) in real time. It's really useful to see who has opened an email and even how many times he or she opened it - so I then know where to focus my follow-up activites.
What is even more equally useful for Tim is seeing who has not opened an email.
Why not? Was the subject line not appealing? Am I targeting the wrong person? ToutApp highlights those people who are not engaged.
Know what is resonating.
Think of the messages you send to introduce yourself to a journalist, follow up on a pitch or nuture a relationship with a client - ToutApp will help you become smarter with your email. Above all, we eliminate the uncertainity of how journalists reacted to your email. Thanks to our insights, you can measure what kind of messaging drives engagement and successful emails.
Peter Himler, CEO and Founder of Flatiron Communications, works with emerging and established companies seeking to capitalize on the latest tools and technologies available to the communications professional.
Tout helps eliminate much of the uncertainty that has historically existed when PR pros emails a story idea to a journalist. What's more, the app allows the sender to see how the journalists interacted with the emailed query. Needless to say, Tout may one day render the journalist-hated (and PR-dreaded) "follow-up" call obsolete.
Get smarter with your pitches - get Touting.