ToutApp Sales Job of the Week: Inside Sales at Swipely
Here at ToutApp, we’re all about helping salespeople and sales managers get better at selling. So, in addition to our books, our sales school, we also feature awesome sales jobs at companies that use our platform. If you would like your company and position to be featured in the future, you can fill out this form.
This week’s awesome sales job of the week is at Swipley.
Swipely gives local merchants a simple way to accept payments, understand customers and grow sales. Swipely's fast paced sales team has an infectiously positive attitude and drive to win. We think big, we learn fast, and we get stuff done!
Recently named by Forbes as "One of America's Most Promising Companies" and recognized with an "Innovator of the Year" award from The Providence Business news, Swipely is the fastest growing Silicon Valley funded technology company in Rhode Island, and a great place to grow your career.
Our thoughts on Swipely
As you might've noticed with these ToutApp Sales Jobs of the week, (last week's was with Parse.ly), we don't just feature anyone. We like to filter through and find the seriously awesome sales jobs for you.
So... why Swipely? From our point of view, their product is going to be a game changer. Every business needs to start accepting credit cards -- so that's a no-brainer and Swipely makes that dead simple easy. BUT, on top of that, they bring the supreme awesomeness by tying in payments data for merchants into loyalty data -- making it dead simple easy for even the smallest little local merchants to know who their VIPs are.
Once they achieve world domination, not only will all of my local merchants no longer require me to carry any cash (which I hate doing), with their dynamo payments + relationships platform, my local merchants will also start to remember who I am and that I'm a loyal customer. It's really powerful stuff.
In addition to the product, we've had the pleasure of working with the Swipely team for quite some time since they're also ToutApp users. The people are simply awesome.
Here is how Elizabeth at Swipely describes their team culture:
Awesome team spirit! We challenge each other, are constantly learning and take the time to celebrate wins.
Details around the Inside Sales Role
We are building an "A team" of high motivated individuals to join our rapidly growing inside sales team at our Providence headquarters. As an Account Executive, you'll help transform how local merchants accept payments, understand customers and grow sales.
Responsibilities
- Manage your own leads and drive the fulls sales cycle from the introductory calls to online demonstrations to closing deals.
- Educate prospective merchant members about Swipely's platform, knowing our product inside and out (We will train you, of course).
- Make a high volume of outbound sales calls to local business owners each day (80+).
- Meet and strive to exceed individual monthly sales goals.
- Establish lasting, mutually benficial relationships with merchant members.
Requirements
- An entrepeneurial spirirt: our account executives are hard working, well organized, self-motivated and confident.
- A passion for sales, specifically technology that helps local merchants succeed.
- Strong interpersonal skills: our account executives are energetic, outgoing, strong listeners and able to balance confidence and resolve with humility and empathy.
- Able to implement feedback and learn quickly. Swipely provides training and ongoing coaching to help you win and grow.
- Comfortable using technology. Swipely uses Salesforce.com extensively.
- 1-3 years of experience selling (preferably to local businesses). Bachelor's degree preferred but not required.
Next Steps
If you are looking for a career, a company that's invested in your developement, great training and leading edge-tools and resources to win, Swipely is the place for you.
If you'd like your company to be featured as a Sales Job of the Week, just fill out this form for consideration. Being a ToutApp customer obviously increases your chances!
Email Tracking 101: Everything you ever wanted to know
Tout helps you track the day-to-day emails you send from Gmail and Outlook in real time. We see this as a way for senders to learn more about who's interested in your emails and use that information to improve your communications.
The principles around email tracking are relatively simple -- however after perfecting our technology over nearly a two-year period, we've found that the devils in the details and edge cases.
We get a lot of questions around the ins and outs of email tracking, so here's a primer on the four different types of tracking we offer and how to use them.
View Tracking
What it means: We'll tell you when a recipient opens an email you sent them.
How to use it: Send an email from our website, or hit the "Tout It" button in Gmail or Outlook.
How it works: We track email opens by placing an invisible image inside the emails you send. Any recipients who have enabled in their email client will show up as having viewed your email.
Now, here's the catch. If your recipient does not have images enabled, we won't register a view. While Tout tracking tries to capitalize on all images in your email along with some other tricks to track views, view tracking is never 100%... so be sure to concentrate on our 3 other types of tracking!
We also work very hard to filter out your own views from this activity - even if you're using another email address of yours to test our tracking. If you're using a team account with us, too, we'll make a note when a member of your team views an email.
For the tech curious, Tout uses a combination of browser cookies and IP addresses to track engagement around your emails.
Best practices: Put an important image (a screenshot, logo, chart, or graph) that encourages your users to enable images. You'll get much better tracking that way!
Related FAQs:
- How does Tout's tracking work?
- The person I sent a Touted email to already responded to me. Why isn't Tout saying they opened my email?
- Why does it look like someone is viewing my email over and over again?
- Tout got the location wrong for my recipients. What happened?
- How do I see which people opened or clicked on a link from a template?
- Why am I seeing that I viewed my own email?
Click Tracking
What it means: We'll tell you when someone clicks on a link in your email.
How to use it: Send an email from our website, or hit the "Tout It" button in Gmail or Outlook.
How it works: We'll convert all your links to tracking links so you'll know when your recipients click on them and what they click on.
Best practices: Put a call to action at the end of your email in link form - have your recipient go to a page on your website, fill out a form, or access a public calendar of yours to schedule a phone call. Then you'll be able to see who is interested and be able to follow up with them accordingly.
Related FAQs:
- How does Tout's tracking work?
- How do I turn off those go.toutapp.com links?
- How do I see which people opened or clicked on a link from a template?
Site Tracking
What it means: We'll tell you when someone you emailed visits your website.
How to use it: Site Tracking requires you to place a Google Analytics-like script on your website. First, you'll need to be on our Startup plan or higher. Then you can head over here and follow the instructions to paste the Javascript code into your website.
How it works:
- You send an email to a recipient. They view it or click on a link.
- They visit your website, now or in the future.
- We'll track where on your site they're paging around and display it in the Live Feed. Site tracking is fairly similar to click tracking, except it doesn't require a recipient to click on a link in your email. If a lead types your website into their browser two weeks after you've sent them an email and they never responded, you'll know when that happens.
Best practices:
If you have a special campaign running on your site, make sure to paste your tracking code there. We also recommend tracking behavior on your pricing pages, about us, product tour, or any sort of sign up form. You can even set up Site Tracking Actions to know when they make a purchase or sign up for your service.
Related FAQs:
Attachment and Presentation Tracking
What it means: You'll be able to learn when your recipients are viewing, paging through, or downloading a presentation or file you've shared with them.
How to use it: Click the "Link" or "Link to File" button in Gmail or toutapp.com (coming soon to Outlook). Send your emails out through Tout and pull up the Live Feed.
How it works: We'll upload your attachment to Tout servers and add tracking information to it. Attachment and presentation tracking works with PDFs, Word docs, and Powerpoint presentations. As recipients click through to your attachment, we'll tell you in your Live Feed how they are engaging with your content right down to the slide they keep staring at.
Best practices: Use it! If you've uploaded a Powerpoint, you'll see what pages your recipients keep coming back to, or which pages cause them to lose interest. You can use this to tailor your follow-up and also make changes to the documents themselves.
ToutApp User of the Week: Jason Hitchcock loves ToutApp
Our featured User of the Week entry comes from Jason Hitchcock, Head of Advertiser Sales at Aarki. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
I work as the head of Advertiser Sales for Aarki, a global mobile ad network that gives advertisers and publishers more control and better returns on mobile campaigns. We spend a lot of time on outreach. Before Tout I was spending a lot of my time typing up the same email and firing it off. I felt as though I was shooting my emails off into the abyss and I wondered if my time was being used productively. Then I discovered Tout.
Tout let’s me get a lot more time out of my own team. My salespeople can be selling instead of focusing on the mechanics of selling.
How do you use Tout?
- Tout’s view, click, engagement and website tracking has helped me to follow up with the right prospects at the right time
- Tout Templates have eliminated the tedious task of copying and pasting those repetitive emails I used to send
- ToutApp lets me create auto follow-ups and even email campaigns
- Tout has allowed us to do a greater volume of outreach - two weeks of work is now done in a day
I would recommend ToutApp to anybody that is a position at a company where they are doing outbound communication or where they are pitching an idea. You want to know if somebody is connecting with your email, and ToutApp gives you a nice peek at that.
How We Saved $5K By Creating Our Own Product Videos
You can always whip out the flip camera, shoot some action and upload it to YouTube for free. Or you can always use a video production company to produce and edit a quality video for around $4k to $10k. So, you are either saving bundles of money creating a not so high quality finished product or emptying your bank account with a polished professional video. Although both options would result in a finished video realistically you are either wasting your time or wasting your money. So, over here at ToutApp we found a happy medium. By using the following tools and resources below we saved big bucks and ended up with some quality videos.
If I could hug Screenflow I would.
Screenflow offers screencasting and screen recordings. It captures the entirety of content on your Mac desktop, your iphone, video camera, microphone and even your computers audio. Screenflow is super simple, easy to use and offers powerful editing allowing you to easily add images, text, video transitions even freehand callouts, annotations, video and audio filters and more. It can be difficult to create an explainer video of your product or software or service but screenflow, I kid you not, makes it effortless. And when you are ready to ship it out, Screenflow let’s you publish it to any media player (i.e., youtube, vimeo, flash, exports to any quicktime format). Don’t believe me check out their overview video.
Seriously, round of applause for Wistia.
For those of you who are unfamiliar with Wistia they provide professional video hosting offering reliable delivery and professional tracking. While I am sure their services are phenomenal, their content is extraordinary. As a religious reader of the Wistia blog, they offers amazing content and videos that teach you unbelieveable tips and tricks on video editing, production strategy and even video marketing. We recently created our first customer testimonial video and only dropped $100 at Home Depot and Amazon to create a professional looking lighting. Props to Wistia for the tip. Check out our video below.
Tunefruit is music to my ears...literally.
Music truly makes or breaks a video and at times is the only audio throughout it. So, choosing the best music to place in your video is kinda a big deal. In order to make sure our videos stay uppity and have emotion we use Tunefruit. Tunefruit, a modern music marketplace, has a wide variety of content contributors with all kinds of great music genres. You will be sure to find some fresh picks for your marketing videos. Another great music marketplace we have used, a bit cheaper, is Audiojungle.
It’s up to you how you want to go about your video creations. In the end if you want a quality product with your vision, style at an affordable price I would highly recommend using the tools and resources above.
P.S. After you create yout awesome video, Tout it and see what kind of engagement it receives.
ToutApp Sales Job of the Week: Publisher Sales at Parse.ly
Here at ToutApp, we’re all about helping salespeople and sales managers get better at selling. So, in addition to our books, our sales school, we also feature awesome sales jobs at companies that use our platform. If you would like your company and position to be featured in the future, you can fill out this form.
This week’s awesome sales job of the week is at Parse.ly.
Parse.ly gives the best online publishers in-depth, actionable insight about their users and content through a suite of products that make up the Parse.ly Publisher Platform. Already, Parse.ly tracks over 4 billion page views a month.
According to a recent TechCrunch article, they raised an A round from ff Venture Capital and Blumberg Capital in December 2010 totaling $1.8 million.
Our thoughts on Parse.ly
We’re big believers of real-time data ourselves here at Tout, so when we took a peek into Parse.ly’s “Dash” product, simply put, we thought it was awesome. Data is abundant, but when companies like Parse.ly harness that data and present it in a meaningful way, thats when the magic happens.
When we took a peek at Parse.ly's company blog, it was evident that their team of superheroes are a group of people that aren't just in it but are people that think deeply about every aspect of their business -- and are particularly passionate about solving problems for publishers.
About the Role
Here's how Sachin Kamdar, CEO at Parse.ly would describe the sales role their are hiring for.
Parse.ly is seeking a motivated and ambitious individual that can dive in to the publisher sales process head first. This person needs to be a quick learner, incredibly organized, and able communicate exceptionally well with current and potential clients. Further, the individual needs to be excited about our technology and our ability to change the way the publishers create, manage, and promote content on their property.
As an early employee you’ll be working directly with the CEO and Director of Sales, and your voice will have an influence and effect on all aspects of product and business at Parse.ly. The connections you make through customer outreach and management will give you the ability to make a name for yourself in a high-growth area of online media.
Responsibilities
- Prospect new business deals with online publishers, marketing services agencies, and brands.
- Engage at a high frequency with clients via phone, email, and presentations – both remotely and in-person.
- Provide leadership in post-sales activities to ensure that customers’ needs and requirements are met.
- Continue to build strong customer relationships.
- Construct and distribute marketing materials associated with new and existing products.
Requirements
- 2–3 years experience in technology and online media.
- Strong understanding of digital media, online publishing, and SaaS sales processes.
- Proficient with the basics for sales (PowerPoint, KeyNote, CRM software, Excel, etc.)
- Self-sufficient, but works well with others.
- Highly organized.
Next Steps
In conclusion, if you've got 2 to 3 years of experience in technology/online media and love working with online publishers, marketing service agencies and brands ---- AND want to be an early employee at a startup that will undoubtedly be a great success:
If you'd like your company to be featured as a Sales Job of the Week, just fill out this form for consideration. Being a ToutApp customer obviously increases your chances!