Our featured User of the Week entry comes from Jason Hitchcock, Head of Advertiser Sales at Aarki. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
I work as the head of Advertiser Sales for Aarki, a global mobile ad network that gives advertisers and publishers more control and better returns on mobile campaigns. We spend a lot of time on outreach. Before Tout I was spending a lot of my time typing up the same email and firing it off. I felt as though I was shooting my emails off into the abyss and I wondered if my time was being used productively. Then I discovered Tout.
Tout let’s me get a lot more time out of my own team. My salespeople can be selling instead of focusing on the mechanics of selling.
How do you use Tout?
- Tout’s view, click, engagement and website tracking has helped me to follow up with the right prospects at the right time
- Tout Templates have eliminated the tedious task of copying and pasting those repetitive emails I used to send
- ToutApp lets me create auto follow-ups and even email campaigns
- Tout has allowed us to do a greater volume of outreach - two weeks of work is now done in a day
I would recommend ToutApp to anybody that is a position at a company where they are doing outbound communication or where they are pitching an idea. You want to know if somebody is connecting with your email, and ToutApp gives you a nice peek at that.
Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry - it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.
We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking...and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.
Recently, I noticed one email I sent was viewed 27 times - I just knew that the recipient was interested and would respond soon. And, sure enough, she did!
We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.