You already have some basic information in your email signature, but have you ever stopped to think about what you put in and why? You don't want to add too much to an email signature, at the risk of being repetitive, but it's important to have enough of the right information. Here's the key information you should include in your email signature:
- Title & Company
- Contact information (email address, phone number, social networks)
- Mailing Address
So who cares? Well, there are some surprising benefits to a completed email signature.
Having a proper email signature is one of the best ways to ensure that your email gets delivered. Most spammers don't have one, so when you're sending mail to someone who hasn't already saved you as a contact, a completed email signature will help prevent your message from being confused as spam.
Don't Break the Law
If you're sending mail for your business, especially if you're using an automated mailing system, you have to have your physical address in your signature. The CAN-SPAM act defines this as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service," which includes a lot of outreach emails. To avoid any confusion, it's always best to include your business' physical address. Plus, it's just nice to know where people are located when you're sending and receiving email - a personal touch adds something extra.
Phone Calls Made Easy
Let's face it: most people read email on their phone. Have you ever been late to a meeting, or wanted to call someone while you're on the go? Having your phone number in your email signature makes communicating so much easier, so why not throw your contacts a bone and make your info easily accessible?
Promote Your Business
You'd be shocked how often people click on the links in your email signature. It's a great way to promote your business, and you can even tweak your email signature to show links to certain landing pages that you're looking If you want to see it happen, try tracking clicks on your emails. Wondering if you're getting these benefits? Check to see if your email signature is complete, and make sure to check on your phone as well.