User of the Week: Owen uses ToutApp for Customer Development
Our featured User of the Week entry comes from Owen McGab Enaohwo, Co-founder of SweetProcess. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
My co-founders and I are working on a webapp called SweetProcess that will make it easy for entrepreneurs to scale their businesses by helping them quickly and easily create Standard Operating Procedures for their businesses. Our process will allow everyone on their team to know exactly what to do in any given situation and they can make use of the SOPs to deliver a consistent level of results to their customers.
Right now we are in the process of creating a Minimum Viable Product for SweetProcess. Before jumping straight into coding, we decided to call potential customers and interview them to find the burning problems that they have with documenting how processes work in their businesses and the exact solutions they want from a software.
My email process involves sending an email to a list of prospects in my field and having them click a link to answer a simple three-question survey. ToutApp’s analytics let me know who is interested in and who has completed the survey. From there, I have the opportunity to follow up and prioritize my recipients based on who appears to be showing interest. For example, those who complete the survey then get a phone call where we can drill into the problem and the solutions that they want from the SweetProcess software.
ToutApp’s templates, tracking, and follow-up mechanisms help me get my emails done faster and more intelligently. At the end of the day, these features help me stay in touch with everyone, from my initial outreach to my next follow-up to the final phone call.
User of the Week: ToutApp gains lifetime fans from BabyList
Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry - it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.
We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking...and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.
Recently, I noticed one email I sent was viewed 27 times - I just knew that the recipient was interested and would respond soon. And, sure enough, she did!
We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.
ToutApp Revamps Email Tracking and Templates for Salesforce
ToutApp's integration into Salesforce provides advanced email tracking and templates beyond what the standard CRM offers.
One of the biggest draws of our Salesforce plugin is that it lets you do all of your email outreach right from within Salesforce while ensuring your emails still get sent through your own email servers.
Once you've installed Tout from the AppExchange, Our Tout Outbox lets you see email analytics in Salesforce, and our "Email with Tout" button lets you send emails with Salesforce templates and tracking. ToutApp will also auto-BCC Salesforce on all your communications, even when you're emailing from Gmail or Outlook.
And now ToutApp for Salesforce is even more powerful, because we'll display email tracking and engagement information whenever you pull up a Lead or Contact.
So for those salespeople who live within Salesforce and can’t imagine needing to navigate away to look up email tracking information, we’ve got your back. Here's what our newest tracking info in Salesforce looks like:
For current Salesforce users, here's a video explaining how to update your Salesforce plugin to the latest version with additional tracking:
Also, if you're looking to take your sales communciations in Salesforce to the next level, here's a book we wrote with the 5 top best practices on how to make the most of Salesforce + Tout.
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ToutApp's Email Templates and Tracking coupled with Salesforce CRM makes a killer combination for your sales team. In this book, we've put together five best practices on how to make the most of your sales communications process with Salesforce and Tout: View PDF or iBook now (no pesky forms necessary) |
Give it a try and email us your feedback or comment below!
How to write the best performing Sales emails
Put your brains together. That’s right. Here at ToutApp this is how we get stuff done. We use Tout to Tout Tout.
What’s our secret sauce? Team collaboration.
We want our emails to be sharp and successful. Sales emails should be casual. This is no excuse for bad grammar. Nor is catching up on emails late night. (ToutApp let’s me schedule emails to be sent later so my prospects don’t get an email from me at 2am on a Wednesday night.) Let’s give it a go to create the most successful sales template.
If I am sending out an email to 50 people, you can bet I want it to be successful. Three reasons I share templates:
1. I can get constructive feedback from my team.
2. I can keep track of my thoughts.
Template analytics let me measure views and clicks.
Template notes let me keep tabs on everything else. “Closed most of my deals when I use this template or this template works best for prospects in New York”
3. Finally, if I share my templates my team shares theirs.
Sharing templates creates conversation around best practices without having to step away from my desk. Alerts directly from the Live Feed make this easy. I’ll see in real time when someone shares a template with me or comments on a team template.
User of the Week: Dawoon Kang from Coffee Meets Bagel
I am the COO of Coffee Meets Bagel, a new social dating site where a 'Gilt Groupe' style daily deal 
meets online dating. Every day at noon, we match our members with one single who is their friend-of-friends. Members have 24 hours to "Like" or "Pass" their match, with two "Likes" resulting in a first date.
Our team is very small so we work fluidly but I mainly head the team's marketing effort.
A large part of my job entails building relationships with lots of potential partners and influencers in relevant industries. This involves a significant amount of cold-calling and emailing. I use ToutApp to hone my email title, messaging, and play with things here and there to increase the response/engagement rate. I love how I can track when and how many times the receiver views the email, clicks the link etc.
As a single in my late 20s, it's super fun working in the dating industry and in a product I absolutely LOVE to use myself! Part of my job entails socializing with many singles in the city at fun events and talking to them about their dating lives :) I feel so lucky to have this job.