We can make a living by what we get, but we make a life by what we give. -- Winston Churchill
Its a lesser known fact that we never started out building ToutApp to be a sales productivity tool or a email analytics platform. We never imagined that the software we build would end up helping salespeople be better at their jobs or marketing and sales work better together. Although we’ve grown up to do a lot of these things and are slowly becoming the leading provider of Sales Email Analytics, we started this company nearly two years ago with one simple goal: help people communicate better.
In that spirit, we’re more excited than ever to introduce the Tout for Tout program so that we can take helping people and helping people communicate to a whole new level.
Introducing Tout for Tout
Although the majority of our paying customers and our user base (we don’t consider those two things the same thing) are businesses and business professionals, we’ve always recognized that nonprofits could greatly benefit from our platform as well.
For nonprofits, outbound communication is of utmost importance. And what many profits don’t realize is how most of their recipients are super-receptive to their emails. People are more likely to open an email from a nonprofits than most industries combined.
But many nonprofits lack the resources and tools to take that extra step after they have hit send on their emails. They’re often run by volunteers that require re-training, have budgets that can’t always justify the fanciest tools and more importantly, can always use more help.
How does Tout for Tout work?
For Every ToutApp Enterprise Edition Sold, we’ll donate ToutApp, for free, to a nonprofit interested in improving their email communications and productivity.
We hope this model spreads to more startups
The “Tout for Tout” program is about taking our platform and making it available to the types of organizations that can’t necessary spend the big bucks but are out there every day actuating positive change in this world.
And its not about just our software either. Our Happiness Officers and Engineers have also pledged part of their time to help these nonprofits make use of these tools as well. We’re super excited about this program and we hope that over time this type of model gets adopted by other startups as well.
This best practice for how to use ToutApp is brought to you by one of our awesome users, Clint Berry, a developer at Weave Communications. Check out more best practices for how to use Tout here, or you can submit your own tip.
We have a small outbound call center with sales reps who call dentists and try to schedule times to demo our software to them. Many dentists will say, "Email me more info and I'll look at it." Sometimes that means "Go away".... but other times, dentists will actually look at the info.
I follow TK (ToutApp's founder) on Twitter because he is cool, and I have always wanted a reason to use Tout and finally saw my opportunity.
As we refined our sales process, I said "You gotta use Tout!".
So we signed up and started emailing dentists that wanted more info through ToutApp. Our reps then would keep a close eye on the real-time dashboard and see if anyone clicked on the links we sent over.
Day 1 of using the product, we saw that a dentist clicked our link... and then it got clicked again, like he was showing someone else. We gave him a call and whamo...! He was interested. We demoed the software to him and his staff, and we got a sale! It was epic.