Trada Hones in on Hot Leads with Tout
About Trada
Online advertising is a crowded, confusing industry that Trada brings sanity to. They run the first and only crowdsourced, community-based marketplace for online advertising. Clients sign up, detail their needs, and are matched with industry experts, eliminating the need for a full in-house paid search team. Their business provides an easy solution that’s ideal for mid-market and larger small businesses.
We've profiled Trada in the past to spread word about a job opening for Business Development Reps. Check it out to learn more about their team and great culture - as well as their annual scooter race!
The problem
Trada’s messaging and lead follow-up process were systematized, but they lacked key insights into their day-to-day sales communication. Their Business Development Reps weren’t sure which leads were the most qualified to follow up with, and they also weren’t sure what communications resonated the most with prospects.
The Solution
Trada’s sales and marketing departments worked together to get Tout running for the team. Marketing created templates for sales, and sales used these in their everyday communications to A/B test and gather usage metrics. Tout’s templates save Trada time writing repetitive emails, and they ensure that messaging is consistent across the team. As a fast-growing company, new Business Development Reps can quickly get up to speed on the sales process and messaging. Trada’s sales team can now gain critical insights on a lead-by-lead basis - by knowing who opened their emails - to hone in on the most interested leads with targeted follow-up.
Tout enables our sales team to prioritize their day. In the past we wasted time chasing leads who never opened the emails we sent them. By using Tout we can now target prospects that we are confident have opened their email. Tout also gives us insight into how quickly they are opened, how many times and what action they take after reading,"
- Chris Crawfurd, Director of Training and Sales Enablement
Bonus: ToutApp best practices from the Trada team
- Move recipients with the most clicks and views on emails to the top of the list for follow up
- Have marketing and sales work together to create and test sales email templates
- Follow up with an email or phone call when the Live Feed shows a lead viewing your email
- A/B test sales templates to see which perform the best, then use the ones with the best statistics.
ToutApp Sales Job of the Week: Account Representative at Dyn
Here at ToutApp, we’re all about helping salespeople and sales managers get better at selling. So, in addition to our book and our sales school content, we also feature awesome sales jobs at companies that use our platform. If you would like your company and position to be featured in the future, you can fill out this form.
This week’s awesome sales job is at Dyn.
Dyn is a worldwide Internet Infrastructure as a Service (laaS) leader, powering Managed DNS and Email Delivery for over four million enterprise clients, small businesses and home users.
Simply put, Dyn helps run websites run faster and be more reliable, while also ensuring that transactional emails the consumers want and need reach their inboxes. We make the internet a better place.
Dyn has been featured in numerous publications and recently named by Business Insider as one of the "25 Enterprise Startups to bet your career on." Founder Jeremy Hitchcock, bootstraped Dyn into the success it is today. After waiting 11 years of accepting no VC money, they recently raised a $38M Series A Round led by North Bridge.
Our thoughts on Dyn
Dyn is a fast-growing company that has focused not only on engineering excellence, but also on rock-solid customer relationships. Similar to how ToutApp does things, it's all about the customer. If the customer doesn't walk away feeling more productive, satisfied and happy then you're doing it wrong. And Dyn gets that. Every project they work on is about their clients.
They have not only an amazing product but an amazing team. Their mission: That they set forth with the expectation that each indiviual employee grabs an important seat on the bus. And you don't get that at every company.
Here is how the people at Dyn describe their team culture:
Over the past few years we've heard more and more companies talk about the importance of culture in the workplace. Management is finally realizing that when you have a happy, healthy and motivated employees, the result is a superior product and experience for the customer.
At Dyn we have a unique (geeky) culture that inspires every employee to help create, support, and share or great DNS services with our customers.
Perks at Dyn
- For stress management they have a number of toys around the office (arcade games, Nerf games, etc.) for people to use.
- Dyn has a quiet room for those who just want to get away and enjoy the free chair massages.
- If that is not enough for you, you can take advantage of Dyn's unlimited PTO when you need a break.
Details around the Account Representative Role
In this role you will have an opportunity to work with the most interesting and influential web companies on the Internet. You will be focused on developing solutions based on technology needs by implementing strategic selling strategies.
Responsibilities
- You are a customer advocate and will be responsible for incoming and outgoing sales activites.
- Help the most interesting web properties on the Internet navigate how to stay up and how to scale.
- Help the company with marketing efforts, travel to visit customers, represent us at trade shows and countless other activites.
Requirements
- 4 year college degree
- 2-5 years prior experience in sales
- Proof of legal authority to work in U.S.
- Strong technical or Internet backgroun
- Previous experience at telco or ISP
- Understanding of SaaS (subscription) model
- Some ability to travel
- Ability to work out of a home office environment
- Proven track record of exceeding sales objectives
Next Steps
If you are willing to bring hustle to an organization focused on passionate people, cool culture, great benefits and HUGE growth, Dyn is the place for you.
If you'd like your company to be featured as a Sales Job of the Week, just fill out this form for consideration. Being a ToutApp customer obviously increases your chances!
Sales Job of the Week: Business Development at Trada
Here at ToutApp, we’re all about helping salespeople and sales managers get better at selling. So, in addition to our books, our sales school, we also feature awesome sales jobs at companies that use our platform. If you would like your company and position to be featured in the future, you can fill out this form.
This week’s awesome sales job of the week is at Trada.
The Trada Marketplace is the only truly performance-based paid search solution for companies advertising on Google and Yahoo/Bing. When a customer launches a campaign in Trada, we assign highly specialized online advertising experts to their campaigns, and they do the work on our customers' behalf: constantly researching, analyzing and optimizing.
According to a recent TechCrunch article, Trada raised $9 million in Series D financing from existing investors Foundry Group and Google Venture. Bringing Trada's total funding to $17 million.
Our thoughts on Trada
Over here at ToutApp we are more of a teaching company than a selling one. We like to teach salespeople how to be better at sales by providing rich content, videos and resources. So when we discovered Trada does the same, we were big fans. There is not a doubt in our minds that Trada is passionate about what they do from crowdsourcing to making online advertising attainable to businesses large and small. But they also are passionate about teaching others how to be a better at advertising and marketing. When we took a look in there resource center, we were impressed to say the least. Trada provides content on everything from how to create effective landing pages for your campaigns to how to optimize your blog posts Pretty awesome stuff.
Niel Robertson, Founder and CEO of Trada, rolling around on his Razor scooter at the office.
When we took a peek at Tradas' company site, it was evident that "Tradans" are awesome. They are a passionate group of people that are breaking the mold. Their goal: To help customers succeed and build their own business while having a "heckauva good time."
Trada Perks
- Gym Membership
- Gourmet company breakfast every Thursday
- Frequent team lunches and happy hours
- Free parking - All the time!
- Annual razor scooter race
- Game room complete with a mini golf course, driving range, ping pong and pool
- Snack station of your dreams
At Trada, we have real culture. We build this culture by hiring people who are smart and weird and energetic, and who would rather solve problems and share success than follow the rules.
Everything from how we appreach laying out the office to our commitment to transparency and sharing data about the business reflects our culture and our passion.
As a Business Development Representative you will identify, initiate and nurture relationships both over the phone and via email, with decision makers and qualify and identify those that are most likely to be approved in the Trada Marketplace.
Responsibilities
- Achieve the appointment and revenue goal of being over quota every month
- Manage a high volume of outbound calls to warm marketing lists to uncover qualified sales opportunities
- Collect and record the contact information of prospects and leads
- Navigate corporate structures to identify decision makers and determine buying process
- Build strong networks in and outside the organization
- Strong communication and organizational skills
Requirements
- 1-2 years’ experience in outbound business-to-business phone marketing or sales
- Bachelor’s Degree
- Online advertising industry knowledge and experience
- Knowledge of sales and marketing principles and strategies
- Demonstrated ability to develop qualified appointments
- Reliable, strong work ethic and able to work independently
- Basic computer and typing skills for efficient documentation and research
- SalesForce experience preferred
Next Steps
In conclusion, if you an assertive self-directed person who wants to hit the ground running and produce immediate result to help build a revolutionary business - Trada wants to hear from you.
If you'd like your company to be featured as a Sales Job of the Week, just fill out this form for consideration. Being a ToutApp customer obviously increases your chances!
ToutApp Sales Job of the Week: Inside Sales at Swipely
Here at ToutApp, we’re all about helping salespeople and sales managers get better at selling. So, in addition to our books, our sales school, we also feature awesome sales jobs at companies that use our platform. If you would like your company and position to be featured in the future, you can fill out this form.
This week’s awesome sales job of the week is at Swipley.
Swipely gives local merchants a simple way to accept payments, understand customers and grow sales. Swipely's fast paced sales team has an infectiously positive attitude and drive to win. We think big, we learn fast, and we get stuff done!
Recently named by Forbes as "One of America's Most Promising Companies" and recognized with an "Innovator of the Year" award from The Providence Business news, Swipely is the fastest growing Silicon Valley funded technology company in Rhode Island, and a great place to grow your career.
Our thoughts on Swipely
As you might've noticed with these ToutApp Sales Jobs of the week, (last week's was with Parse.ly), we don't just feature anyone. We like to filter through and find the seriously awesome sales jobs for you.
So... why Swipely? From our point of view, their product is going to be a game changer. Every business needs to start accepting credit cards -- so that's a no-brainer and Swipely makes that dead simple easy. BUT, on top of that, they bring the supreme awesomeness by tying in payments data for merchants into loyalty data -- making it dead simple easy for even the smallest little local merchants to know who their VIPs are.
Once they achieve world domination, not only will all of my local merchants no longer require me to carry any cash (which I hate doing), with their dynamo payments + relationships platform, my local merchants will also start to remember who I am and that I'm a loyal customer. It's really powerful stuff.
In addition to the product, we've had the pleasure of working with the Swipely team for quite some time since they're also ToutApp users. The people are simply awesome.
Here is how Elizabeth at Swipely describes their team culture:
Awesome team spirit! We challenge each other, are constantly learning and take the time to celebrate wins.
Details around the Inside Sales Role
We are building an "A team" of high motivated individuals to join our rapidly growing inside sales team at our Providence headquarters. As an Account Executive, you'll help transform how local merchants accept payments, understand customers and grow sales.
Responsibilities
- Manage your own leads and drive the fulls sales cycle from the introductory calls to online demonstrations to closing deals.
- Educate prospective merchant members about Swipely's platform, knowing our product inside and out (We will train you, of course).
- Make a high volume of outbound sales calls to local business owners each day (80+).
- Meet and strive to exceed individual monthly sales goals.
- Establish lasting, mutually benficial relationships with merchant members.
Requirements
- An entrepeneurial spirirt: our account executives are hard working, well organized, self-motivated and confident.
- A passion for sales, specifically technology that helps local merchants succeed.
- Strong interpersonal skills: our account executives are energetic, outgoing, strong listeners and able to balance confidence and resolve with humility and empathy.
- Able to implement feedback and learn quickly. Swipely provides training and ongoing coaching to help you win and grow.
- Comfortable using technology. Swipely uses Salesforce.com extensively.
- 1-3 years of experience selling (preferably to local businesses). Bachelor's degree preferred but not required.
Next Steps
If you are looking for a career, a company that's invested in your developement, great training and leading edge-tools and resources to win, Swipely is the place for you.
If you'd like your company to be featured as a Sales Job of the Week, just fill out this form for consideration. Being a ToutApp customer obviously increases your chances!
ToutApp Sales Job of the Week: Publisher Sales at Parse.ly
Here at ToutApp, we’re all about helping salespeople and sales managers get better at selling. So, in addition to our books, our sales school, we also feature awesome sales jobs at companies that use our platform. If you would like your company and position to be featured in the future, you can fill out this form.
This week’s awesome sales job of the week is at Parse.ly.
Parse.ly gives the best online publishers in-depth, actionable insight about their users and content through a suite of products that make up the Parse.ly Publisher Platform. Already, Parse.ly tracks over 4 billion page views a month.
According to a recent TechCrunch article, they raised an A round from ff Venture Capital and Blumberg Capital in December 2010 totaling $1.8 million.
Our thoughts on Parse.ly
We’re big believers of real-time data ourselves here at Tout, so when we took a peek into Parse.ly’s “Dash” product, simply put, we thought it was awesome. Data is abundant, but when companies like Parse.ly harness that data and present it in a meaningful way, thats when the magic happens.
When we took a peek at Parse.ly's company blog, it was evident that their team of superheroes are a group of people that aren't just in it but are people that think deeply about every aspect of their business -- and are particularly passionate about solving problems for publishers.
About the Role
Here's how Sachin Kamdar, CEO at Parse.ly would describe the sales role their are hiring for.
Parse.ly is seeking a motivated and ambitious individual that can dive in to the publisher sales process head first. This person needs to be a quick learner, incredibly organized, and able communicate exceptionally well with current and potential clients. Further, the individual needs to be excited about our technology and our ability to change the way the publishers create, manage, and promote content on their property.
As an early employee you’ll be working directly with the CEO and Director of Sales, and your voice will have an influence and effect on all aspects of product and business at Parse.ly. The connections you make through customer outreach and management will give you the ability to make a name for yourself in a high-growth area of online media.
Responsibilities
- Prospect new business deals with online publishers, marketing services agencies, and brands.
- Engage at a high frequency with clients via phone, email, and presentations – both remotely and in-person.
- Provide leadership in post-sales activities to ensure that customers’ needs and requirements are met.
- Continue to build strong customer relationships.
- Construct and distribute marketing materials associated with new and existing products.
Requirements
- 2–3 years experience in technology and online media.
- Strong understanding of digital media, online publishing, and SaaS sales processes.
- Proficient with the basics for sales (PowerPoint, KeyNote, CRM software, Excel, etc.)
- Self-sufficient, but works well with others.
- Highly organized.
Next Steps
In conclusion, if you've got 2 to 3 years of experience in technology/online media and love working with online publishers, marketing service agencies and brands ---- AND want to be an early employee at a startup that will undoubtedly be a great success:
If you'd like your company to be featured as a Sales Job of the Week, just fill out this form for consideration. Being a ToutApp customer obviously increases your chances!