ToutApp Tip: Create Sales Email Campaigns
This best practice on how to use ToutApp is brought to you by one of our awesome users, Levi McClendon from Mobivity. Check out more best practices for how to use Tout here, or you can submit your own tip.
I've created a customized email follow-up sequence using the 'Using this Template in this Category' feature. I love this option because I can drip on a prospect for as long as I need to without logging back in and sending emails out manually. I'm able to market and prospect to hundreds of clients at a time with very little effort.
Being able to then look at the average views and clicks with these templates helps me tweak my other messages to be more successful with open and click rates.
Our campaigns feature lets you set up a series of emails to go out, one after the other. We'll automatically send each email and include tracking so that you can see who's engaging in your live email activity feed.
To to create your own email campaigns, log into ToutApp and click "Edit" next to the email template of your choice. When scrolling down, you'll see the "Whenever I use this template" dialog box, and you can choose a series of sales email templates to be linked together.
User of the Week: Eric Wu from Bracket Labs
I'm one of the founders of Bracket Labs. We're a Boulder, CO startup building enterprise software apps for the Salesforce AppExchange. Our apps are TaskRay and Campaign Calendar, and together they're helping thousands of sales and marketing people around the world work more productively in Salesforce.
We're a small company, so as a founder I wear a lot of different hats. One of my primary roles is sales, so I spend a lot of time talking to customers who have found our apps through the AppExchange and are looking for more information so they can make a purchase.
I love ToutApp for three big reasons:
1) It helps me do more faster! We have a set of emails we send to new leads to help them understand the apps and determine whether there's a good fit for their team.
ToutApp has allowed me to send (and schedule) my emails in a way that has reduced my time per lead by about 30%.
2) The ability to deliver nicely formatted, trackable follow-up email responses from within the Salesforce Leads tab but sent from my own email address (rather than Salesforce's mailer) is great because I don't always trust the deliverability of the Salesforce mailer.
3) The Live Feed of activity on my sent emails is awesome and gives me new insight on customer engagement with my emails. I can prioritize my follow-ups based on their activity and interest level, timely response to an engaged customer is a big part of showing them you're paying attention and you are ready to help.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
New to ToutApp? How I am managing my new email.
I just entered the world of ToutApp. My email received a makeover and I joined the team as a Happiness Officer. Let’s talk about what’s important here. As a new ToutApp user I came to an important realization.
It is always difficult to make a change.
I was accustomed to the glaring subject lines in my inbox. In the chaos of my inbox, where were the emails and replies I actually cared about? With an outbox full of emails the one pondering question in my mind was the big uncertainty of who read my carefully handcrafted email send out the day before.
My email is now an outlook for productivity, helps me manage my workflow and discover what communication is working and what is not working thanks to ToutApp. In real- time I see who viewed my email. My questions are answered. Did my prospect engage with the information I sent? When should I make my move and call?
Some highlights from my week
- Discovering and becoming addicted to the Live Feed
- Learning the ins and outs of integrating ToutApp with my Gmail and Salesforce
- Crossing Market St. during the Giants parade to get to work
If you have a cool tip or best practice to share about how you make ToutApp work for you, we'd love to hear! Submit your own tip here.
User of the Week: Creighton Green
I co-founded a startup company called Aptivada. We work closely with TV stations, radio stations, and other media outlets to help them quickly grow their social presence. Our apps, tools, and media-specific consulting drives exciting results.
We send a LOT of the same e-mails every day for customer service, sales, and marketing.
ToutApp helps us work smarter, and much faster by providing a suite of tools and features to make sending e-mails better.
We use ToutApp's templates to save time on the daily hours that we were using to write the same type of email over and over again. One of our favorite features is being able to track opens and clicks. This helps us know who we need to follow up with or send another email to. ToutApp is also very simple and easy to implement. Everything ties in easily to Gmail and Outlook. If you're not using ToutApp for your startup or business, you should check them out.
You can get in touch with Creighton through Twitter: @creightongreen
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
Tout Tip: Use Email Tracking to Learn When to Call
"I send fairly targeted emails to prospects that are a good fit for my company's product offering, a niche software product. I generally see the recipients open the emails within a few hours, and many times I see that they've clicked on a link in my email to a relevant blog post or product demo video.
I generally don't jump on these people right away... but, like clockwork, these prospects open the email again within 2 to 3 days and click the links again. When I see this second click happen, I call them within fifteen minutes and say "Hi, I was calling to follow up on the email I sent a few days ago...." A high percentage of these people are very receptive at this point, and a huge number say something like "Wow, I was just thinking about you!"
Point is... sending these emails is like fishing. You certainly don't set the hook unless you feel a nibble, and even when you DO feel a nibble, you still need to let the fish get the hook all the way into its mouth...THEN set the hook. The folks that clicked the links the first time around? They're warm leads, but the "double-openers" are hot leads. In the 4th quarter, I'll be moving my videos to Wistia so that I have a better idea of just how warm these single-clickers are."
This best practice on how to use ToutApp is brought to you by one of our awesome users, Don Mulligan from Race HQ. Check out more best practices for how to use Tout here, or you can submit your own tip.