User of the Week: Dana Bakich
1. What’s your company/role?
I work on the client management team at Omnigon. We’re a digital consultancy that conceptualizes, designs, develops and delivers digital solutions for sports, media and entertainment companies.
2. Why do you love ToutApp? How do you use it for your job?
- Easy to use interface
- Integration with Salesforce
- Analytics to gauge the success of each template
We use ToutApp’s tight integration with Salesforce to reach out to potential new leads and track that relationship.
3. Why Tout vs. other sales tools in the market?
The ability to add groups, customize templates and track the success of those templates was key.
4. What was your journey into sales?
My two passions have always been sports and non-profit work. In Florida, I started my career in non-profit working closely with sponsors and managing campaigns/events throughout the year. When I moved to New York City, I decided to focus on the sports space and was lucky to find a job working with some of the biggest brands in the business (PGA Tour, NASCAR, Fox Sports, WWE, etc.)
My role at Omnigon is split between managing accounts and creating new relationships/ opportunities. It’s great to be a part of the entire process – from the pitch to the finished product.
5. What’s one of your favorite sales tricks?
It’s simple but successful:
LinkedIn is one of my favorite resources. If you can find a way to connect with someone, there’s a greater chance to start building that relationship. You’ll want to make sure that you adjust the connecting message to something more personal. This will show you have a legitimate reason to be reaching out.
6. Favorite email you’ve ever received?
Always the ones that begin with…”We’d like to partner with Omnigon on…” :)