Tout = Email Management for the Social Enterprise

Come see us at Cloudforce!  As a Salesforce Partner, the whole Tout team is very excited to be a Gold Sponsor of this year’s Cloudforce NYC conference.Cloudforce promises to be an awesome event, with keynotes, breakout sessions and the Expo all centered around the idea of the Social Enterprise.

Social Enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Tout helps you do just that!

Tout integrates fully into your cloud-based CRM, we provide email management and analytics from anywhere (desktop, mobile phone, iPad), and we make team-based sharing of content simple and easy.

Ginger Dhaliwal: Speeding Up the High-Touch Sales Process

Mastering the art of the high-touch B2B sale is extremely rare, especially for an entrepreneur, who not only has to make the sales, but also has to find time to manage the rest of the business. If you’re looking for an example of someone who’s mastered this, meet Ginger Dhaliwal, the force behind Tiny Ginger, a New York-based luxury children’s clothing agency. After travelling extensively all over the world, Ginger developed a keen eye for great fashion, and as a mother, she knows good children’s clothing. Ginger has selected and sold only the best brands since she started Tiny Ginger, and her company has now grown to represent over twenty of the most highly sought-after brands in the industry.

Selling is hard work - and it’s tedious to boot

Like many small, high volume distributors, much of the luxury clothing sales process takes place over email. There are a lot of interactions that have to occur before an order is placed, which results in a repetitive back-and-forth in the inbox. Ginger realized the importance of a professional, well-crafted email, one that answered every question her potential customers had.

Ginger used a traditional email client to answer inquiries about the brands she represented. She had a system - write the email, search for the attachment, add the link, double check the email to make sure all the information was right, then send it off! Sure it took a while, but answering emails in a timely fashion is an absolute must in a high-touch sales process. People want to see what you have to say, consume it, think about it, and they’ll get back to you. Probably with more questions.

There’s really no getting around this type of email activity in sales. Ginger couldn’t send blast emails, because each of her customers wanted different information. Anything less than a pointed, specific, and personalized email would prevent Ginger from selling much of anything.

Ginger knew she had to answer emails, but she thought she could do it better.

When Ginger found out about Toutapp, she realized this could be just the trick to speed up her sales process. Ginger took some time to identify which emails she was sending over and over. Then she took those emails, edited and perfected them, and saved them as Toutapp templates. To get to her Toutapp emails faster, she even categorized her templates based on how her customers asked for information.

It has helped us organize our information in single place so we are not searching for information. We work more efficiently and it takes seconds to reply to our customers.

For Ginger, the ability to see each open and click is extremely important. Plus, Toutapp allows her to see which specific links her customers clicked, so she’s more informed and prepared for each future interaction.

We love the ability to track the click through information by customer.

Knowledge is especially critical for Tiny Ginger’s sales model, so this type of insight into the actions taken on an email is invaluable. Now Ginger has the tools she need to improve her sales process, grow her business faster, and spend more time being inspired traveling and spending time with her family!

If you think you’re spending too much time interacting on email, you should give Toutapp a shot.

How Nathan Seven Scott, Building Manager at WeWork, Cut the Time he Spent Emailing in Half

When Nathan Seven Scott, the building manager at WeWork Soho, found out about Toutapp, he was so excited about it that he asked TK, the founder of Toutapp, if he could pay cash for the product on the spot. He’s been using Toutapp ever since, and it has drastically reduced the amount of time he spends sending repetitive emails.

The Situation: Pre-Toutapp

Every month, Nathan looks at the excel sheet he uses to manage rent at WeWork. As a courtesy to those who have not yet submitted their rent, he sends them a reminder email so that they can avoid a late fee. While everyone at WeWork appreciated Nathan’s “pre-late” notice, this process took Nathan a very long time each month. Nathan had to copy and paste the text of the email, then go back, look up the address, and copy and paste that as well.

How Toutapp Solved the Problem

When Nathan found out about Toutapp, he knew he just had to have it. He created a template that matched his previous emails and started using Toutapp to send his reminders. Not only did Toutapp allow him to send all his emails within 20 minutes, it also saved his contacts, so when he went to send someone an email, he didn’t even need to look up the address.

Nathan said that just recently, he went to meet up with a friend who was sending out the same types of emails. When his friend noted how exasperated he was that he hadn’t finished sending his emails for the day, Nathan just said, “Oh really? I’ve already finished mine!”

Why You Should Check Out WeWork

WeWork is a collaborative co-working space. It offers beautiful boutique office spaces and works to create community for its members:

“WeWork is building a network where people come together to create something greater than themselves. Members enjoy the privacy of boutique offices but are amidst a creatively charged and highly productive environment; and since WE ARE ONE, the success of one means the success of all of us.”

Nathan absolutely loves working for WeWork. In fact, he says it’s the best company he’s ever worked for.  The Soho office opened in February of last year, and Nathan has been working there since March, 2010. Since that time, WeWork has opened a 5th Avenue location and will soon be opening offices in the Meatpacking District, NYC and in San Francisco. If you’re looking for office space, you should absolutely check out WeWork.

Are you using Toutapp yet? 

Nathan’s case is just one of many; sending email is tedious and time consuming for anyone. If you find yourself sending the same emails over and over, it’s probably time to give Toutapp a shot!