User of the Week: ToutApp gains lifetime fans from BabyList
Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry - it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.
We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking...and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.
Recently, I noticed one email I sent was viewed 27 times - I just knew that the recipient was interested and would respond soon. And, sure enough, she did!
We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.
Let’s Talk About Sales Relationships
Sales relationships are tough. Let’s face it. We work hard to build connections and establish these relationships. We hate it when a lead goes sour, rejects us or simply falls through the cracks.
With the New Emails Tab Tout makes it a lot easier to nurture your email relationships and follow up with the people you care about most. Not only am I able to keep track of my Active Leads, I can even create a Tout group of "Lost Leads" so that I can email them a few months from now and see if things have changed -- all with a few clicks.
Today, I'm here to tell you how you can share Tout groups and your relationships within your team.
Rediscovering the possibilities with Tout Shared Groups. Much more than just a stagnant list of contacts.
I create a series of groups for myself. These groups help me keep track of my contacts, what’s the next step in communication and make sure I am always moving forward.
Jon shared a group with me last week after the launch of our Partner Program called “Thought Leaders.” Cool, now I have the names of some the most influential leaders in the sales space.
My day is filled with distractions. I need to remember who I need to coordinate schedules with, send invites from my Gmail calendar and most importantly train to become ToutApp experts.
I’ll grab the contacts from Jon’s shared group who I am emailing to keep track of my follow up. I can easily move people in an out of “Training for Thought Leaders” to keep my group up to date.
Three new ways you can use shared groups
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Improve your team’s productivity. Share target groups across departments and keep communication up to date in one place.
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Pass along groups of contacts within your team. Perhaps a group of qualified leads, hot leads engaged with your proposal or maybe a group of customers that needs some extra love from support.
- Target your emails with the right messaging. Share a group of relationship who did not engage with your previous campaign to redirect follow up.
Start sharing groups today. Check the Relationships Page and start sharing.
ToutApp Adds Presentation and Website Tracking to Sales Communications Platform
We've been pretty busy at ToutApp lately - have you noticed? Today we're announcing two additions to our powerful email tracking: attachment and site action tracking.
Email Attachment Tracking
For the average person in marketing or sales, email attachments are incredibly important. They provide compelling content to the recipient, they supplement what can't be said in a short business email, and they're what help sign the deal. If you know your recipients are interested in the content you're providing them with, you have a far better chance of doing business together.
Now we'll let you know when your recipient opens an attachment and is paging around the content. You'll know when they open it, what's most interesting to them, and if they come back to view it again and again (a good sign!). This new attachments platform is called Tout Connect, and we've got some great additions coming to it soon.... so stay tuned.
Here's an example of what one of our trackable attachments looks like:
Getting Started with Trackable Attachments
Tout Connect works in both on our website and in Gmail and Google Apps.
1) To attach a trackable email, go compose an email, and then click either the "Link" or "Link to File" buttons.
2) Choose your attachment and send it out. We support PDF, Word docs, and Powerpoint presentations.
3) Hit "Send" and fire up your Live Feed. You'll see your recipients as they open and page through your attachments.
Site Tracking Actions
We rolled out our Site Tracking feature a few months ago to let you know when your email recipients independently visit your website.
We rely heavily on Site Tracking internally at ToutApp to see when prospects visit our pricing, "About Us", and trial account pages. However, we quickly realized that there's more to site tracking than just browsing around pages on your website. Now Site Tracking will alert you to the key actions that your leads are taking on your website: buying a product, signing up for an account, downloading an asset, etc etc.
Cool! How do I set it up site actions?
Log into our app and head over to our Site Tracking page in the Integrations pane. Follow steps 1-4.
Site tracking requires you to have access to your website's underlying code. If you don't have access yourself, you'll need to talk to your web administrator to get started. All you'll need to do is paste in some custom Javascript on the pages and action areas you'd like to track.
If you're have any questions, you can always email team@toutapp.com for help.
We hope you get a chance to play around with the new features! As always, we'd love to hear your feedback. And if you haven't had a chance to get started with our app yet, you can start your free trial today.
How to write the best performing Sales emails
Put your brains together. That’s right. Here at ToutApp this is how we get stuff done. We use Tout to Tout Tout.
What’s our secret sauce? Team collaboration.
We want our emails to be sharp and successful. Sales emails should be casual. This is no excuse for bad grammar. Nor is catching up on emails late night. (ToutApp let’s me schedule emails to be sent later so my prospects don’t get an email from me at 2am on a Wednesday night.) Let’s give it a go to create the most successful sales template.
If I am sending out an email to 50 people, you can bet I want it to be successful. Three reasons I share templates:
1. I can get constructive feedback from my team.
2. I can keep track of my thoughts.
Template analytics let me measure views and clicks.
Template notes let me keep tabs on everything else. “Closed most of my deals when I use this template or this template works best for prospects in New York”
3. Finally, if I share my templates my team shares theirs.
Sharing templates creates conversation around best practices without having to step away from my desk. Alerts directly from the Live Feed make this easy. I’ll see in real time when someone shares a template with me or comments on a team template.
User of the Week: Dawoon Kang from Coffee Meets Bagel
I am the COO of Coffee Meets Bagel, a new social dating site where a 'Gilt Groupe' style daily deal 
meets online dating. Every day at noon, we match our members with one single who is their friend-of-friends. Members have 24 hours to "Like" or "Pass" their match, with two "Likes" resulting in a first date.
Our team is very small so we work fluidly but I mainly head the team's marketing effort.
A large part of my job entails building relationships with lots of potential partners and influencers in relevant industries. This involves a significant amount of cold-calling and emailing. I use ToutApp to hone my email title, messaging, and play with things here and there to increase the response/engagement rate. I love how I can track when and how many times the receiver views the email, clicks the link etc.
As a single in my late 20s, it's super fun working in the dating industry and in a product I absolutely LOVE to use myself! Part of my job entails socializing with many singles in the city at fun events and talking to them about their dating lives :) I feel so lucky to have this job.