Learn Which Leads are Visiting Your Website

Before the days of email tracking, you would send out emails and have no idea what happened to them. It was a complete mystery whether your messages were received, viewed, read, or forwarded to others. That’s why we created ToutApp, a simple way to track and manage your day-to-day sales emails.

Are Your Leads Browsing Your Website?

But there’s always more that can be measured. The people you’re emailing are visiting your corporate website, for instance, and clicking around to visit various pages. We knew it would be helpful for our users if they could see which leads were visiting their site. So we introduced Tout Site Tracking.

Track Site Visits in the Live Feed

If you're a ToutApp user, you're probably already addicted to our Live Feed that shows you when your emails are being viewed or clicked in real-time.

Now, with Tout Site Tracking, we'll show you when visits are happening in real-time as well. We’ll log repeat visits and show which pages your email recipients clicked through to. This helps shed insight on your leads’ behavior so you can craft the perfect follow up... or better yet, call the lead right then and there to help.

Are you using ToutApp?

Along with site tracking, we offer view and click tracking, templates, email analytics, CRM integration, and team collaboration features. Check out ToutApp today to get powerful insights into the actions of the people you’re emailing.

If you have a cool tip or best practice to share about how you make ToutApp work for you, we'd love to hear! Submit your own tip here. 

User of the Week: Gavin Pereira from Check-in-London.com

Hi, I'm Gavin, the director of Check-in-London.com. We specialise in serviced accommodation in London and offer the best selection of Serviced Apartments and Short Stay Apartments for holidays, business trips and relocation. 

We love ToutApp. It's easy to use, and it has significantly helped us increase our email efficiency and effectiveness.

Being able to see how our customers are responding to our emails is extremely useful for our team - and ToutApp makes this possible.

It gives us the tools to improve our email communication and enables us to give a better service to all our customers. We couldn't manage a day without it!

Bringing ToutApp Analytics and Scheduling to the new Gmail

In our last blog entry, I think we established that Email is not going to die and in fact its only going to get better from here.

Email is evolving faster than you can imagine.  And if you're going to play in this Email space, you better be able to keep up.

Just as quickly as Gmail released their new Compose screen, the ToutApp hackers quickly adapted and designed a user-interface that can be used with the new compose screen. 

This format makes it easy for users to compose a message without having to draft it and search for another message. You can still write emails faster with Tout in the fresh new compose. To use the latest version of the ToutApp plugin just refresh your Gmail page.

ToutApp: Managing your Email, saving your time, allowing you to get back to doing what you love. Start your free trial today.

User of the Week: Max Altschuler from Udemy

I'm Max Altschuler and I've been doing Business Development and VIP Outreach as part of the content team for Udemy for over a year now. Udemy helps students make moves and learn new skills online. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster. Our expert instructors have taught over 400,000 students on Udemy, helping them learn everything from programming to yoga to design to salsa and more. 

We've been using Toutapp since the beginning of my tenure and couldn't be happier with the product and service it provides. We are able to track our emails and tailor them to convert better every time.

With ToutApp's analytics, we can usually pinpoint whether we need to change the subject line, parts of the body, or the email recipient list in general. We can email a group of recipients in minutes, even with slightly different copy using mail merge dynamic fields. With an emphasis on user data, Toutapp's tracking allows us to analyze data and react quickly and properly.

Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

The State of the Email Union

Email is not dead and its not going to die and in fact, its only going to get better from here.

This past Wednesday, hundreds of people that believe in Email's longetivity gathered at the Inbox Love conference in Mountain View, CA from far reaches of the world including Israel, Australia, Canada and from across the United States to talk about the state and future of Email.

Email Usage and Email Spend Continues to Grow

The latest report says there are 182+ billion emails sent every day (not counting spam), 72 of which are for business. Nearly $13 billion is spent yearly on maintaining Email Infrastructure alone. While the major corporations including Google, Microsoft and Yahoo still operate their Webmail businesses as a loss leader, multi-million dollar budgets still exist for putting money toward Microsoft Exchange, Outlook, and the plethora of Email productivity and automation tools, integrations and plugins that exist to standard platforms. On top of that, when you start to look at the amount of money being spent on Email marketing via leaders such as Responsys, Cheetahmail and Xacttarget, the significance of Emails becomes quite clear. 

Email is a Strategic Loss Leader

Furthermore, with the recent acquisitions in the email space including Sparrow by Google, Pardot by ExactTarget, Context.io and OtherInbox by Return Path and the renewed push for a better Hotmail with Outlook.com, it has become clear that even as a loss leader business, Email is a strategic must-have platform to make other related properties profitable. In the case of Return Path, and with the general emergence of Big Data, it is also starting to become clear exactly how much the data in a person's Inbox is worth in raw dollars.

Email Competitors and Viability

Email is huge and while the likes of Chatter and Yammer (well maybe not Yammer, everyone knows thats just a ghost town) will continue to replace Email for internal collaboration and for collaboration across well established relationships (VIP Customers, Partners, Vendors, etc), Email will continue to grow as the primary ubiquitous and distributed communications network for the Internet.

Email will Evolve

However, it is important to note that Email is not going to stay static. Even in the last 6 months, we've started to see huge advances in Email related features.

Over here at ToutApp, we're leading the movement to build an insanely great business class email experience with things like email tracking, templates, scheduling, and analytics. But even beyond us, companies like MovableInk are doing amazing things with Dynamic Email for marketers, and Boomerang is finally making your calendar behave properly inside your Inbox.

In my next blog post, I'll outline the Top 5 Key Trends happening in the Email space that will help us truly evolve messaging on the Internet for the years to come.