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User of the Week: How To Measure Your Productivity at Work

 

ToutApp has a bunch of cool features that shows you your email analytics around templates, open, and click-through rates. BUT, we don’t want you to forget about our awesome timesaving feature that shows you the amount of minutes you’re saving each week (or whatever time period you want to look at)!

Here’s how to measure your productivity at work:

1. Go to your toutapp.com page

2. Click on the Analytics tab

3.  Click on your name highlighted in blue

4. See how many minutes you’re saving!

What will you do with your extra time? 490 minutes…Happy hour anyone?

 

If you have an idea for Feature of the Week. Let me know here.


Sales Acceleration Dashboard Recap

What:

The Sales Acceleration Dashboard is one report that lets Sales Teams know what content is working!

Why:

Did you know that 83% of the data in your CRM systems are unmanageable? It can be hard to visually see individual rep performance, template/content performance, and your trending accounts. With the Sales Acceleration Dashboard, it’s the first time you’ll have a report that gives you visibility into what emails are actually working, and more specifically, what content. Such as:

  • # of Emails with Events
    Tracking performance of reps email activity to drive performance
  • Click Through Rate
    Measuring the reps ability to source top content
  • Open Rate
    Measuring the number of opens and contrasting against the click through rate (CTR)
  • # of Events by Template
    Serves Marketing and Sales leadership, as top templates can be tracked
  • Opportunities with Events
    Exposes the real pipeline expected to close this month
  • Trending Accounts – Events
    The hot accounts for this week by engagement data

For Who:

For Sales Managers, Sales Directors, Sales Operations, Director of Marketing, or VP of Sales that want visibility into their teams, or anyone interested in measuring content performance.

Live Tweets from the Webinar (that you should tweet yourself):

 

“1% of calls today yield a real conversion. The concept of a cold call needs to change. @toutapp helps you do that.” (Click to Tweet)
“We’re solving that question that every chief sales officer is asking, What content is working and how do we get more of it?” (Click to Tweet)
“ToutApp gives you one platform, one service, not just a plug in. With the Sales Acceleration Dashboard we make sure you get the data you need.” (Click to Tweet)
“You can compare and contrast who’s killing it in terms of content, and then use that data to spread to the rest of the team. ” @toutapp (Click to Tweet)
“You can go back to #marketing and say, ‘Look, we’re using your content but this is how it’s actually performing’ and start a conversation.” (Click to Tweet)
“The # of emails sent means nothing. Connect rates and engagement data is what matters.” (Click to Tweet)

 

“For every 100 emails you send, you’ll get 2.5 meetings. For #Salesleaders this is exactly why you need to use engagement data.” @toutapp (Click to Tweet)

 

“Most of the CRM platforms are just places to log activity. That’s great but that’s not enough” #salesaccelerationdashboard (Click to Tweet)

Sign up to get the Sales Acceleration Dashboard here!


How Dyn Uses ToutApp’s Email Tracking and Analytics to Delight Customers

You’d never thought DNS and email delivery could get this exciting. Dyn are the coolest kids on the block making the internet work. They’ve delighted us with their Most Reputable Sender in the World campaign and their nontraditional take on classic internet memes.

When they’re not busy powering the internet, Dyn’s business development and marketing teams use Tout to improve their emails.

Tout is great for “reaching out to existing customers… Since there are wayyyyyyy more customers than there are BDRs, it helps us keep in contact with them all and inform them of other offerings Dyn has.” – AJ Garron, Business Development Rep

As a very customer-centric company (we’ve written about Dyn’s credo and how they put the customer first here), the Dyn team use ToutApp to stay in touch with more customers while keeping the conversation personal. Our templates save the team time re-writing the same communications, and email tracking kicks in to make sure that Dyn’s reps are engaging with the most interested customers.

“Our team loves using ToutApp. Efficiency and 'working smart' are some of our credos here at Dyn, and ToutApp is a major tool to help promote both of them. It's a great connection tool that we use every day.' – John Zahr, Business Development Manager

“ToutApp is a great tool to not only learn how effective you are at first impressions, but also increase the number of first impressions you can achieve in a work day. It makes your emails more about the customers, rather than yourself using its customized templates. If there is one tool in your marketing and sales teams’ hands that is fist pump worthy…this is it.” –Ryan O'Hara, Event Marketing

Tout’s offerings not only help Dyn send out a larger quantity of emails, they also improve the quality of them. Template analytics keep the team on top of their game by letting them know how effective each email is. Not only does Tout help Dyn succeed as a business, it lets them give their customers more of the information they want.

In fact, if you’re a Tout customer looking for your own email servers to send from, we definitely recommend that you check Dyn out. Existing Tout users can set up SMTP with them here.

You can learn more about why Dyn loves us by signing up for a ToutApp account today.

ToutApp for Outlook introduces Advanced Email and Presentation Tracking

Today, we're announcing Version 2.0 of ToutApp for Outlook. With it, you get a rock solid battled-tested plugin that adds Tout email tracking, templates and our newly introduced presentation tracking to Outlook versions spanning from 2007 to 2013.

Watch the Video Overview

How is it battle tested?

Since releasing our Outlook plugin last year, we've been hard at work working with customers across major enterprises spanning Outlook versions 2007 to 2013 and Windows versions XP, 7 and even Windows 8.

Tout already offers you the most advanced email and templating in the sales communications space, and today we're happy to announce support for presentation tracking right from inside of Outlook.

Why Tout for Outlook?

For those of you unfamiliar with Tout or email tracking in general, Tout's sales communications platform plugs into Outlook, Gmail, and your CRM to help solve these key problems in your day-to-day sales process:

  1. Not knowing what happens to your important sales emails after hitting “Send.”
  2. Constantly jumping back and forth from your Outlook into your CRM having to manually upadate your sales communications. 
  3. Having to constantly re-attach files, or re-write the same emails over, and over, and over. 

Key Features

  1. Email and presentation tracking with real-time feed: You know when your email is opened, links are clicked, presentations are viewed down to the page and even when someone replies. See who is engaging with your emails as it happens right from Outlook so you can manage your time and follow up effectively. 
     
  2. Customizable templates. Write emails faster with saved templates. You can also draft an email up on the fly and save it as a template. Bonus – add a trackable attachment just as you're about to send the email.
     
  3. Auto-update your CRM. Forgot to update your CRM? No need to include a BCC or hop into your contact record. Tout auto updates your CRM once you send your email. 

To get started with ToutApp for Outlook, you can download the latest version here.

If you don't have a ToutApp account yet, start here.

Trada Hones in on Hot Leads with Tout

About Trada

Online advertising is a crowded, confusing industry that Trada brings sanity to. They run the first and only crowdsourced, community-based marketplace for online advertising. Clients sign up, detail their needs, and are matched with industry experts, eliminating the need for a full in-house paid search team. Their business provides an easy solution that’s ideal for mid-market and larger small businesses.

We've profiled Trada in the past to spread word about a job opening for Business Development Reps. Check it out to learn more about their team and great culture – as well as their annual scooter race! 

The problem

Trada’s messaging and lead follow-up process were systematized, but they lacked key insights into their day-to-day sales communication. Their Business Development Reps weren’t sure which leads were the most qualified to follow up with, and they also weren’t sure what communications resonated the most with prospects.

The Solution

Trada’s sales and marketing departments worked together to get Tout running for the team. Marketing created templates for sales, and sales used these in their everyday communications to A/B test and gather usage metrics. Tout’s templates save Trada time writing repetitive emails, and they ensure that messaging is consistent across the team. As a fast-growing company, new Business Development Reps can quickly get up to speed on the sales process and messaging. Trada’s sales team can now gain critical insights on a lead-by-lead basis – by knowing who opened their emails – to hone in on the most interested leads with targeted follow-up.  

Tout enables our sales team to prioritize their day. In the past we wasted time chasing leads who never opened the emails we sent them. By using Tout we can now target prospects that we are confident have opened their email. Tout also gives us insight into how quickly they are opened, how many times and what action they take after reading,”
– Chris Crawfurd, Director of Training and Sales Enablement

Bonus: ToutApp best practices from the Trada team

  • Move recipients with the most clicks and views on emails to the top of the list for follow up
  • Have marketing and sales work together to create and test sales email templates
  • Follow up with an email or phone call when the Live Feed shows a lead viewing your email
  • A/B test sales templates to see which perform the best, then use the ones with the best statistics.

Inc.com Lets Entrepreneurs Feel less Lonely with ToutApp

Our featured Team of the Week entry comes from the Inc. Business Owner Council. Every week or so, we'll profile a different user group who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

We are under the auspices of INC. Magazine, which decided that many of the INC. 500/5000 CEOs and business owners needed more than just an informative magazine. So they decided to create regional business owner councils around the country to support these entrepreneurs with their goals. We meet monthly and offer peer support in a confidential setting and offer enhanced access to INC. Magazine and other members around the country. We address the common theme of “lonely at the top”!

 

ToutApp's take: Entrepreneurs are building the future of technology, and they're working in a fast-pacedworld where the landscape changes constantly. Inc helps bring sanity and community to the process of starting a company, which is filled with pressure. Lately, too, we've seen some devastating losses from entrepreneurs who took their own lives because of depression and anxiety. Inc.com's Business Owner Council aims to create a community for these people, and they use ToutApp to help build and manage it.

With ToutApp, we love that we are not just able to send out numerous emails but we also get to see how effective each email is and who clicks through for further info.

ToutApp allows Inc to spend time contacting truly interested prospects and keep them in the loop. The Inc team are also able to share templates with co-workers in the various regions – a real time saver. They can also use Tout's analytics to determine which templates are more successful than others when reaching out to business owners. Through communication tools like ToutApp, the Inc Business Owner's Council helps unite entrepreneurs across the United States – and we're proud to support them!

Toutapp Helps Lawgical Increase Engagement

Our featured Team of the Week entry comes from Lawgical. Every week or so, we'll profile a different user group who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

About Lawgical

Lawgical is an online marketing company that serves select legal niches. We have a number of brands such as ServeNow, PInow, AboutBail, and the Legal Talk Network that are recognized as industry leading networks for the legal communities that they serve. Our activities range from building our networks to actively promoting the products.

How Lawgical uses ToutApp

 

ToutApp is an incredibly useful tool for outreach and sales productivity. We use it throughout our marketing and sales departments to create and enhance engagement with clients and leads.

An example of how we've used ToutApp is in communications with governmental agencies for marketing projects. The responsiveness of agencies and their bureaucracies can vary greatly. So being able to view whether they opened or clicked on our emails has guided our communications, especially for when and how we follow up. As a result, we've increased the number of responses to our requests and gotten much better project results.

Beyond just tracking, the ability to create and use templates within ToutApp has helped us routinize and refine certain processes to make them faster and more efficient.

ToutApp Conquers the Legal World

Our featured User of the Week entry comes from Adam Rosenblum, Principal Attorney at The Rosenblum Law Firm. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I'm the principal attorney at The Rosenblum Law Firm, which focuses on traffic violations and criminal defense in New York and New Jersey. Our website at http://www.ticketdefenselaw.com has over 300 pages of unique content related to traffic violations. We also run http://newyorkspeedingfines.com, an interactive site that educates individuals about the consequences of traffic violations. Our monthly newsletter contains information from our websites, including http://rosenblumlawfirm.com, and goes out to thousands of subscribers to give them information on a broad range of legal topics.

ToutApp has been an invaluable tool for a number of reasons.

Our firm gets a significant volume of potential client leads each month. In addition, many of our current clients are looking for information we provide via email. ToutApp allows us to create templates so that we do not have to write the same emails over and over and track the effectiveness of the templates. Many of our emails include links, and ToutApp also lets us know whether or not people are clicking on them. We also love Tout's campaign feature, which allows us to have a template automatically send a follow-up email. This feature allows us to continue to provide our clients and potential clients information without having to send the emails manually.

User of the Week: Owen uses ToutApp for Customer Development

Our featured User of the Week entry comes from Owen McGab Enaohwo, Co-founder of SweetProcess. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

My co-founders and I are working on a webapp called SweetProcess that will make it easy for entrepreneurs to scale their businesses by helping them quickly and easily create Standard Operating Procedures for their businesses. Our process will allow everyone on their team to know exactly what to do in any given situation and they can make use of the SOPs to deliver a consistent level of results to their customers.

Right now we are in the process of creating a Minimum Viable Product for SweetProcess. Before jumping straight into coding, we decided to call potential customers and interview them to find the burning problems that they have with documenting how processes work in their businesses and the exact solutions they want from a software.

My email process involves sending an email to a list of prospects in my field and having them click a link to answer a simple three-question survey. ToutApp’s analytics let me know who is interested in and who has completed the survey. From there, I have the opportunity to follow up and prioritize my recipients based on who appears to be showing interest. For example, those who complete the survey then get a phone call where we can drill into the problem and the solutions that they want from the SweetProcess software.

ToutApp’s templates, tracking, and follow-up mechanisms help me get my emails done faster and more intelligently. At the end of the day, these features help me stay in touch with everyone, from my initial outreach to my next follow-up to the final phone call.

User of the Week: ToutApp gains lifetime fans from BabyList

Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry – it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.


We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking…and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.

Recently, I noticed one email I sent was viewed 27 times – I just knew that the recipient was interested and would respond soon. And, sure enough, she did!

We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.