Trada Hones in on Hot Leads with Tout
About Trada
Online advertising is a crowded, confusing industry that Trada brings sanity to. They run the first and only crowdsourced, community-based marketplace for online advertising. Clients sign up, detail their needs, and are matched with industry experts, eliminating the need for a full in-house paid search team. Their business provides an easy solution that’s ideal for mid-market and larger small businesses.
We've profiled Trada in the past to spread word about a job opening for Business Development Reps. Check it out to learn more about their team and great culture - as well as their annual scooter race!
The problem
Trada’s messaging and lead follow-up process were systematized, but they lacked key insights into their day-to-day sales communication. Their Business Development Reps weren’t sure which leads were the most qualified to follow up with, and they also weren’t sure what communications resonated the most with prospects.
The Solution
Trada’s sales and marketing departments worked together to get Tout running for the team. Marketing created templates for sales, and sales used these in their everyday communications to A/B test and gather usage metrics. Tout’s templates save Trada time writing repetitive emails, and they ensure that messaging is consistent across the team. As a fast-growing company, new Business Development Reps can quickly get up to speed on the sales process and messaging. Trada’s sales team can now gain critical insights on a lead-by-lead basis - by knowing who opened their emails - to hone in on the most interested leads with targeted follow-up.
Tout enables our sales team to prioritize their day. In the past we wasted time chasing leads who never opened the emails we sent them. By using Tout we can now target prospects that we are confident have opened their email. Tout also gives us insight into how quickly they are opened, how many times and what action they take after reading,"
- Chris Crawfurd, Director of Training and Sales Enablement
Bonus: ToutApp best practices from the Trada team
- Move recipients with the most clicks and views on emails to the top of the list for follow up
- Have marketing and sales work together to create and test sales email templates
- Follow up with an email or phone call when the Live Feed shows a lead viewing your email
- A/B test sales templates to see which perform the best, then use the ones with the best statistics.
ToutApp User of the Week: Kenneth Morgan
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
Hey there, I'm Kenneth, and I'm the Marketing Director for Big Folio. We build websites for photographers and other art types. My main function is to build and implement sales strategies to our existing and potential client base.
I found ToutApp about 6 months ago and immediately fell in love with it. Besides Tout being very intuitive and easy to use, I found immediate results as I began to email potential clients.
I'm able to send a personal email template to a prospect, track their use, and follow up with a phone call or another email.
While other email campaign companies offer a shotgun blast approach, Tout offers me the tools to approach my pinpoint target audience in a personal and friendly way.
How to: Track video views from an email
Scientific Animations is a 3D medical animation company that creates videos for pharmaceutical and medical device clients. When they’re in the process of communicating with new prospects, they typically send along an email with clips of videos they’ve created before. The main reason they use ToutApp is for help with video tracking. Tout helps Scientific Animations know when their recipients open an email and click a link to play their video.
ToutApp is one side of the equation for email tracking – and Wistia is the other program that Scientific Animations uses. Wistia will track which video a person watched, how long they viewed it for, the time of viewing, and also the location. By uniting Tout and Wistia together through their own clever hack, Scientific Animations is able to get individualized, real-time tracking for their 1:1 emails with prospective clients.
Watch the video below to see how you can get video analytics and video tracking when you send your sales email templates: