Team of the Week: Ambassador always has their Live Feed running

Our featured Team of the Week entry comes from Derek from Ambassador, writing this on behalf of his sales team. Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

At Ambassador, we help companies track and manage customer referrals. We'll let you reward your customers (or affiliates) for referring their friends, family, community, or users to you. Once you've tracked referrals, you can issue cash rewards using our integrations with Paypal and Dwolla. We're a hustling Techstars NYC startup in the one and only Detroit, Michigan. I'm managing our sales and customer service communications.

We LOVE ToutApp because we can see how effective our emails are at educating new customers about our product and its features.

ToutApp also lets us see which attachments are opened, when people reference them, and when they go back to review them. Tout also lets us know that a follow-up email has been read or clicked, letting us know that it was compelling to the recipient. Really useful - I always have my Live Feed running!

User of the Week: ToutApp gains lifetime fans from BabyList

Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry - it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.

We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking...and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.

Recently, I noticed one email I sent was viewed 27 times - I just knew that the recipient was interested and would respond soon. And, sure enough, she did!

We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.

Let’s Talk About Sales Relationships

Sales relationships are tough. Let’s face it. We work hard to build connections and establish these relationships. We hate it when a lead goes sour, rejects us or simply falls through the cracks.

With the New Emails Tab Tout makes it a lot easier to nurture your email relationships and follow up with the people you care about most. Not only am I able to keep track of my Active Leads, I can even create a Tout group of "Lost Leads" so that I can email them a few months from now and see if things have changed -- all with a few clicks.

Today, I'm here to tell you how you can share Tout groups and your relationships within your team.  

 

Rediscovering the possibilities with Tout Shared Groups. Much more than just a stagnant list of contacts. 

I create a series of groups for myself. These groups help me keep track of my contacts, what’s the next step in communication and make sure I am always moving forward. 

Jon shared a group with me last week after the launch of our Partner Program called  “Thought Leaders.” Cool, now I have the names of some the most influential leaders in the sales space. 

My day is filled with distractions. I need to remember who I need to coordinate schedules with, send invites from my Gmail calendar and most importantly train to become ToutApp experts.

I’ll grab the contacts from Jon’s shared group who I am emailing to keep track of my follow up. I can easily move people in an out of “Training for Thought Leaders” to keep my group up to date.

Three new ways you can use shared groups

• Improve your team’s productivity. Share target groups across departments and keep communication up to date in one place.
   
• Pass along groups of contacts within your team. Perhaps a group of qualified leads, hot leads engaged with your proposal or maybe a group of customers that needs some extra love from support.
   
• Target your emails with the right messaging. Share a group of relationship who did not engage with your previous campaign to redirect follow up.

Start sharing groups today. Check the Relationships Page and start sharing.

User of the Week: Shane Scales Outreach and PR using ToutApp

Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I'm, Shane Jones, the Senior Social Outreach Specialist over at WebpageFX, a full service Internet Marketing Firm. I oversee our Outreach team and manage online PR for our company, so I'm constantly connected to about 3 or 4 email accounts 24/7. WebpageFX offers so many unique opportunities for our clients to expand their online presence and gain exposure for their brand so we always have to be ready to go. We're constantly trying to find scalable ways to build relationships and increase engagement with web influencers. 

Because of the success of our department, very much due to ToutApp, it's one of the fastest growing portions of our business.

Why do I love ToutApp? Because without it my whole department's structure would crumble! Maybe that's an exaggeration, but we would definitely have a really hard time living without it.

We represent so many different companies when doing their PR efforts, so we need to manage various email accounts. And when you are pitching to people on a mass scale, it's important to maintain consistent efforts across all of your emails. Tout's templating helps us keep it all straight, making sure we don't have to tailor every email when we find we're typically saying the same things. Templates allow us to focus on what's important. Now that we've done several product giveaway promotions, we don't need to spend too much extra time planning out our email structures and strategy. 

Because of Tout's tracking and analytics, we know exactly what communications work through A/B testing different subject lines, tones, and approaches.

Finally, the greatest impact is not only ToutApp's ability to help us scale our processes up personally, but also as a team. By being able to add team members, it's so easy to share our experiences and knowledge about what's working for us, and share our email templates with other members. And we LOVE the "Feedback" section on all the templates. We can offer suggestions for improvements and really monitor whats working for each team member!

So thanks, ToutApp, because you've had a huge role in our growth, and we cannot wait for more to come from you guys!

How to write the best performing Sales emails

Put your brains together. That’s right. Here at ToutApp this is how we get stuff done. We use Tout to Tout Tout.

What’s our secret sauce? Team collaboration.

We want our emails to be sharp and successful. Sales emails should be casual. This is no excuse for bad grammar. Nor is catching up on emails late night. (ToutApp let’s me schedule emails to be sent later so my prospects don’t get an email from me at 2am on a Wednesday night.) Let’s give it a go to create the most successful sales template.

If I am sending out an email to 50 people, you can bet I want it to be successful. Three reasons I share templates:

1. I can get constructive feedback from my team.

 

2. I can keep track of my thoughts. 

Template analytics let me measure views and clicks.

3. Finally, if I share my templates my team shares theirs.

Sharing templates creates conversation around best practices without having to step away from my desk. Alerts directly from the Live Feed make this easy. I’ll see in real time when someone shares a template with me or comments on a team template.

Start sharing today!