Come see us at Cloudforce! As a Salesforce Partner, the whole Tout team is very excited to be a Gold Sponsor of this year’s Cloudforce NYC conference.Cloudforce promises to be an awesome event, with keynotes, breakout sessions and the Expo all centered around the idea of the Social Enterprise.
Social Enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Tout helps you do just that!
Tout integrates fully into your cloud-based CRM, we provide email management and analytics from anywhere (desktop, mobile phone, iPad), and we make team-based sharing of content simple and easy.
We truly believe in the Social Enterprise for businesses of all sizes.Whether you’re a solo entrepreneur or a member of a 100 person team or even a part of a 10,000 person company, Tout’s email productivity solutions are here to help you become more connected, more social and more successful. So come see us at Booth 221 at Cloudforce! Go ahead and register FREE now. Cloudforce takes place on Wednesday, November 30 at the Javits Center in New York City. See you there! If you can’t make it to Cloudforce but would like to see Tout + Salesforce in action, drop us a line at email@example.com or call 866-548-1927.
If you need housing, RxHousing's got it. As a premier corporate housing provider, RxHousing works with great clients all over the country.They're constantly working with hundreds of customers at once, adapting to everyone's needs, and responding quickly and efficiently to all their inbound leads.
With So Many Options, a Consistent Message is Hard
The RxHousing team has so many options to share with their clients, and each one is a little bit different. It's challenging to maintain a consistent message when you're talking to so many people at once. On top of that, choosing housing is a very personal decision. Nobody wants to feel like they're on a mass-mailing list when they are selecting their home, whether temporary or permanent.
Because RxHousing is so committed to a high level of service, they needed a way to send personalized messages without losing key details that outline housing options for their clients. RxHousing also has a large team of people working to find housing for their clients, so they needed to quickly edit and share key messages with their team.
The Fast Way for Teams to Communicate with Leads
RxHousing decided to use Tout to send emails to leads. They loved that the user-interface was so intuitive to understand, because they didn't have to spend time training their team on how to use it - it just worked. They can send personalized messages that are customizable to the individual in just a few seconds. Things move quickly at RxHousing, and with team templates, when one person makes an update to an email, it's immediately distributed to the entire team, so there's no chance for mixed messages. Plus, rich CRM integration means that updating the CRM is one less step they have to worry about.
Tout helps RxHousing stop worrying about the little details of managing their email, so they can get back to helping hundreds of happy house hunters.
If you're ready for your team to communicate with leads faster, take a page from RxHousing's book and try Tout today.
Lately I’ve been thinking a lot about how the job of B2B sales has changed since I began my career (if I told you how long ago, I’d have to kill you).
When I started out in sales, the process was pretty clear-cut.
- Prospect on the phone.
- Set an appointment with the highest level contact possible.
- Ask questions, go through the consultative sales process. Discuss solutions.
- Provide proof.
- Navigate corporate structures & politics.
- Provide competitive information.
- Renegotiate. Repeat several of the above steps.
Nowadays, people talk a lot about Sales 2.0, which as far as I can tell, really doesn’t have a solid definition. It’s the idea, based at least partly in reality, that “prospects have changed”, and therefore we as sales pros need to change too.
And I agree. To a point.
The tools we use are different. We spend less time in face to face meetings, in many cases. The duties that make up the day of most salespeople are different. We’re required to understand and utilize marketing. We’re active in social media and are constantly told that it’s a sales channel. We rely heavily on web content rather than printed materials, PowerPoint, and conference calls with the tech team. But when it comes down to it, B2B customers still buy the same way, and most importantly: for the same reasons.
They want a solution to a problem.
B2B customers don’t really care what’s “hot”, for the most part. They’re ready, willing and able to spend their budgets solving problems, not jumping on the latest tech bandwagon just for the sake of trying something new. Sure, they’ll still participate in social media interactions while they’re making their decision, but you’ll note that in these conversations they’re talking more with vendors than with peers. They’re looking for information. They want answers. There's nothing really new about this. So has B2B sales really changed all that much? What’s your opinion?
Michael Elmgreen knows what makes salespeople tick. He's head of business development for Handshake, the top rated sales order platform in the App Store. Handshake is perfect for anyone who has to process sales orders - it helps salespeople write faster, bigger orders, improve cash flow by yielding less time to order fulfillment, and reduce cost reductions by making fewer mistakes.
Selling for Salespeople
Michael is in the unique position of selling to salespeople - he understands what their challenges are, and Handshake truly addresses those challenges. Still, it's Michael's responsibility to make sure that customers are engaged and understand how to effectively use the product to solve the problem. He spent much of his time reaching out to new and potential customers, finding ways to engage them and help them get the most use out of Handshake.
There were two major challenges in Michael's workflow. First, it took forever to look up and email address, copy and paste his message, and tweak it for each customer and their company. Second, he had no way to track actual engagement with the email. Sending email was basically a giant, untraceable vacuum, with no way to improve his message.
Tout + Handshake: A Better Workflow
Michael started using Tout to increase the number of emails he could send each day, and he used the Tout browser extension to do it. He would take his list of emails, put them into a Google Doc, and started clicking and sending. Tout's CRM integration was perfect, too - when he used Tout, he had sent an engaging email and added a new, completed contact to his CRM, all in under a minute.
Tout helps us be more intelligent about customer outreach and follow-up, and to make sure we're delivering a message which is resonating with users. I also really like the CRM integration.
Michael also found that by using Tout, he could see which messages resonated with people - he has certainly taken advantage of Tout's open and link tracking to improve his message.
Tout helps you minimize duplicative work while maintaining personalization and human feel.
With a personal tone, the right timing, and effective follow up, Michael has created some seriously powerful messages. Some of his templates have over 90% engagement! Do you know how many people are connecting with what you're saying? Are you using email as a major workflow tool, without having any way to track it? If you're ready to send email quickly and gain visibility into the email vacuum, try Tout today.
So here are my three top tips to rock your sales emails: