ToutApp Adds Presentation and Website Tracking to Sales Communications Platform
We've been pretty busy at ToutApp lately - have you noticed? Today we're announcing two additions to our powerful email tracking: attachment and site action tracking.
Email Attachment Tracking
For the average person in marketing or sales, email attachments are incredibly important. They provide compelling content to the recipient, they supplement what can't be said in a short business email, and they're what help sign the deal. If you know your recipients are interested in the content you're providing them with, you have a far better chance of doing business together.
Now we'll let you know when your recipient opens an attachment and is paging around the content. You'll know when they open it, what's most interesting to them, and if they come back to view it again and again (a good sign!). This new attachments platform is called Tout Connect, and we've got some great additions coming to it soon.... so stay tuned.
Here's an example of what one of our trackable attachments looks like:
Getting Started with Trackable Attachments
Tout Connect works in both on our website and in Gmail and Google Apps.
1) To attach a trackable email, go compose an email, and then click either the "Link" or "Link to File" buttons.
2) Choose your attachment and send it out. We support PDF, Word docs, and Powerpoint presentations.
3) Hit "Send" and fire up your Live Feed. You'll see your recipients as they open and page through your attachments.
Site Tracking Actions
We rolled out our Site Tracking feature a few months ago to let you know when your email recipients independently visit your website.
We rely heavily on Site Tracking internally at ToutApp to see when prospects visit our pricing, "About Us", and trial account pages. However, we quickly realized that there's more to site tracking than just browsing around pages on your website. Now Site Tracking will alert you to the key actions that your leads are taking on your website: buying a product, signing up for an account, downloading an asset, etc etc.
Cool! How do I set it up site actions?
Log into our app and head over to our Site Tracking page in the Integrations pane. Follow steps 1-4.
Site tracking requires you to have access to your website's underlying code. If you don't have access yourself, you'll need to talk to your web administrator to get started. All you'll need to do is paste in some custom Javascript on the pages and action areas you'd like to track.
If you're have any questions, you can always email team@toutapp.com for help.
We hope you get a chance to play around with the new features! As always, we'd love to hear your feedback. And if you haven't had a chance to get started with our app yet, you can start your free trial today.
User of the Week: David Robinson’s Torrid Affair with ToutApp
I run musician services for a music-ed, tech-startup called Chromatik. I oversee outreach and customer service for the company and am constantly emailing people, telling them about our product and getting them on board. We have been building Chromatik for over a year and have had a tremendous response, including getting the American Idol band, Bruno Mars and tons of schools and institutions to use our product already!
From an outsiders perspective, one might think we have a seriously unhealthy love affair with ToutApp at Chromatik. And to be honest, the outsider might be right.
We thoroughly love ToutApp and use it daily in our office for reaching out to potential new users. I blame this torrid affair on ToutApp's email tracking and analytics, especially the Live Feed... not to mention the total integration with my browsers! Emailing has never been easier. We are able to A/B test emails and subject lines that are all tracked and neatly organized - and in return, it effectively helps us grow our company. We're looking forward to using ToutApp for a long time.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
User of the Week: Reese Miller from Superhero IT Services
Hi, I'm Reese Miller, the head of Business Development for Superhero IT Services. I help identify and reach out to people who could benefit with some help with their IT infrastructure.
We do everything from cloud consulting to email marketing, so I need to stay productive and organized with my emails. Once I have a list of leads to reach out to, I'll send them each a personalized, templated email.
Seeing which leads have the most engagement through ToutApp lets me prioritize them.
I'll usually give a call to the people who have the most views or clicks on an email, and this helps me close a lot more deals. We've been using Tout for nearly six months now, and it's made a huge improvement to our sales process.
If you are a small to medium-sized business and need help with your IT, shoot me an email and I'll connect you with one of our superheroes.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
User of the Week: Gavin Pereira from Check-in-London.com
Hi, I'm Gavin, the director of Check-in-London.com. We specialise in serviced accommodation in London and offer the best selection of Serviced Apartments and Short Stay Apartments for holidays, business trips and relocation.
We love ToutApp. It's easy to use, and it has significantly helped us increase our email efficiency and effectiveness.
Being able to see how our customers are responding to our emails is extremely useful for our team - and ToutApp makes this possible.
It gives us the tools to improve our email communication and enables us to give a better service to all our customers. We couldn't manage a day without it!
User of the Week: Max Altschuler from Udemy
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I'm Max Altschuler and I've been doing Business Development and VIP Outreach as part of the content team for Udemy for over a year now. Udemy helps students make moves and learn new skills online. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster. Our expert instructors have taught over 400,000 students on Udemy, helping them learn everything from programming to yoga to design to salsa and more.
We've been using Toutapp since the beginning of my tenure and couldn't be happier with the product and service it provides. We are able to track our emails and tailor them to convert better every time.
With ToutApp's analytics, we can usually pinpoint whether we need to change the subject line, parts of the body, or the email recipient list in general. We can email a group of recipients in minutes, even with slightly different copy using mail merge dynamic fields. With an emphasis on user data, Toutapp's tracking allows us to analyze data and react quickly and properly.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.