“ToutApp gives me complete visibility into every single email I send”
Our featured User of the Week entry comes from Max Altschuler, VP of Business Development at AttorneyFee. Every week or so, we'll profile a different user who uses our platform to improve their email productivity. If you would like to be featured in the future, you can apply here.
I'm the VP of Business Development at AttorneyFee. We are a consumer legal startup aiming to help connect consumers with legal issues to credible attorneys in their area. On the Business Development side, we are constantly trying to find new partners that will drive consumers in need, to our platform. There are tons of potential partners in this space and is becoming very exciting.
Where does Tout fit?
I have been able to use Tout at two different business. At one, I was sending thousands of emails over the course of the week. At the other, I was sending twenty to fifty emails throughout the week, however a lot more personalized. Tout streamlined my process at both businesses and has made really easy for me to connect with more and more people. I can see what is working and what is not. ToutApp gives me complete visibility into every single email that I send off.
ToutApp has been a huge help to track and optimize our emails.
Why do you love ToutApp?
ToutApp allows me to stay organized and connect with partners in a timely manner. I can track everything that goes on between my outbox and someone else's inbox. This gives me the transparency I need to trigger follow up emails. It also acts as a very lightweight relationship management tool that I can use straight from Gmail. This is exactly what I need for a job that requires fewer overall connections but more depth to each one.
What is one unique trick you use with ToutApp?
ToutApp allows me to take the next step of action and hit call from the Live Feed. So, if I notice someone is viewing my email, I take that as an opportunity to call them straight from the Live Feed. It's a great little trick to get people on the phone. Especially, as they are looking over what you had sent them.
I can attribute a lot of success to getting new customers and clients because of ToutApp.
For more tips and tricks for how to best use Tout, check out our Sales 101 page.
How Dyn Uses ToutApp’s Email Tracking and Analytics to Delight Customers
You’d never thought DNS and email delivery could get this exciting. Dyn are the coolest kids on the block making the internet work. They’ve delighted us with their Most Reputable Sender in the World campaign and their nontraditional take on classic internet memes.
When they’re not busy powering the internet, Dyn’s business development and marketing teams use Tout to improve their emails.
Tout is great for "reaching out to existing customers... Since there are wayyyyyyy more customers than there are BDRs, it helps us keep in contact with them all and inform them of other offerings Dyn has." - AJ Garron, Business Development Rep
As a very customer-centric company (we’ve written about Dyn’s credo and how they put the customer first here), the Dyn team use ToutApp to stay in touch with more customers while keeping the conversation personal. Our templates save the team time re-writing the same communications, and email tracking kicks in to make sure that Dyn’s reps are engaging with the most interested customers.
“Our team loves using ToutApp. Efficiency and 'working smart' are some of our credos here at Dyn, and ToutApp is a major tool to help promote both of them. It's a great connection tool that we use every day.' - John Zahr, Business Development Manager
"ToutApp is a great tool to not only learn how effective you are at first impressions, but also increase the number of first impressions you can achieve in a work day. It makes your emails more about the customers, rather than yourself using its customized templates. If there is one tool in your marketing and sales teams’ hands that is fist pump worthy...this is it." -Ryan O'Hara, Event Marketing
Tout’s offerings not only help Dyn send out a larger quantity of emails, they also improve the quality of them. Template analytics keep the team on top of their game by letting them know how effective each email is. Not only does Tout help Dyn succeed as a business, it lets them give their customers more of the information they want.
In fact, if you’re a Tout customer looking for your own email servers to send from, we definitely recommend that you check Dyn out. Existing Tout users can set up SMTP with them here.
You can learn more about why Dyn loves us by signing up for a ToutApp account today.
Trada Hones in on Hot Leads with Tout
About Trada
Online advertising is a crowded, confusing industry that Trada brings sanity to. They run the first and only crowdsourced, community-based marketplace for online advertising. Clients sign up, detail their needs, and are matched with industry experts, eliminating the need for a full in-house paid search team. Their business provides an easy solution that’s ideal for mid-market and larger small businesses.
We've profiled Trada in the past to spread word about a job opening for Business Development Reps. Check it out to learn more about their team and great culture - as well as their annual scooter race!
The problem
Trada’s messaging and lead follow-up process were systematized, but they lacked key insights into their day-to-day sales communication. Their Business Development Reps weren’t sure which leads were the most qualified to follow up with, and they also weren’t sure what communications resonated the most with prospects.
The Solution
Trada’s sales and marketing departments worked together to get Tout running for the team. Marketing created templates for sales, and sales used these in their everyday communications to A/B test and gather usage metrics. Tout’s templates save Trada time writing repetitive emails, and they ensure that messaging is consistent across the team. As a fast-growing company, new Business Development Reps can quickly get up to speed on the sales process and messaging. Trada’s sales team can now gain critical insights on a lead-by-lead basis - by knowing who opened their emails - to hone in on the most interested leads with targeted follow-up.
Tout enables our sales team to prioritize their day. In the past we wasted time chasing leads who never opened the emails we sent them. By using Tout we can now target prospects that we are confident have opened their email. Tout also gives us insight into how quickly they are opened, how many times and what action they take after reading,"
- Chris Crawfurd, Director of Training and Sales Enablement
Bonus: ToutApp best practices from the Trada team
- Move recipients with the most clicks and views on emails to the top of the list for follow up
- Have marketing and sales work together to create and test sales email templates
- Follow up with an email or phone call when the Live Feed shows a lead viewing your email
- A/B test sales templates to see which perform the best, then use the ones with the best statistics.
User of the Week: Reese Miller from Superhero IT Services
Hi, I'm Reese Miller, the head of Business Development for Superhero IT Services. I help identify and reach out to people who could benefit with some help with their IT infrastructure.
We do everything from cloud consulting to email marketing, so I need to stay productive and organized with my emails. Once I have a list of leads to reach out to, I'll send them each a personalized, templated email.
Seeing which leads have the most engagement through ToutApp lets me prioritize them.
I'll usually give a call to the people who have the most views or clicks on an email, and this helps me close a lot more deals. We've been using Tout for nearly six months now, and it's made a huge improvement to our sales process.
If you are a small to medium-sized business and need help with your IT, shoot me an email and I'll connect you with one of our superheroes.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
User of the Week: Max Altschuler from Udemy
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I'm Max Altschuler and I've been doing Business Development and VIP Outreach as part of the content team for Udemy for over a year now. Udemy helps students make moves and learn new skills online. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster. Our expert instructors have taught over 400,000 students on Udemy, helping them learn everything from programming to yoga to design to salsa and more.
We've been using Toutapp since the beginning of my tenure and couldn't be happier with the product and service it provides. We are able to track our emails and tailor them to convert better every time.
With ToutApp's analytics, we can usually pinpoint whether we need to change the subject line, parts of the body, or the email recipient list in general. We can email a group of recipients in minutes, even with slightly different copy using mail merge dynamic fields. With an emphasis on user data, Toutapp's tracking allows us to analyze data and react quickly and properly.
Every other week, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.