After successfully avoiding Black Friday, my next challenge is Cyber Monday. There is no dodging this day as my email inbox is full with subject lines, “Tara we have a deal for you” and “Cyber Monday 50% off.”
If you’re a fan of email marketing and jump-for-joy deals today is your day. Inboxes are bound to fill to the brim and traffic on the email freeway is likely to get a little backed up.
On Friday I stayed inside, eating Thanksgiving leftovers shielding myself from the aggressive crowds at the local shopping centers. Even sad to say I did not part take in Small Business Saturday. Well, I obviously cannot boycott checking my inbox or sending emails today and so face-to face with Cyber Monday here I am.
1) Schedule a follow up. Even if your subject line is incredible today, some emails are destined to get lost under a pile of others. Use Tout to schedule an automatic follow up email. After creating your template select:
2) Keep your eye on the Live Feed. The good news is your recipients will be glued to their email today. If you see someone going click happy engaging with your email jump on the opportunity to pick up the phone to call.
3) Use Tout to send your emails later. Avoid the Cyber Monday traffic hours. Don’t send emails between 12:00-2:00pm. Schedule your emails to be sent before or after the traffic.
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