Lack of direction, not lack of time, is the problem. We all have twenty-four hour days. — Zig Ziglar
You're a salesperson. You have 24 hours. 24 hours to work towards closing another deal, pushing another opportunity down the pipeline and nurturing your 50 to 100 opportunities while mananging to keep this workflow productive and streamlined in the meantime. How are you spending those 24 hours? Are you using that time effectively? You're shooting off emails left and right, calling over 100 prospects a day. Do you know if your messaging is resonating? Or if you are even calling these prospects at the appropriate hour? Do you even have a process? Does your current process allow you to be successful?
That's a lot to take in. But, just as the legend stated it himself, lack of direction, not lack of time, is the problem. So, which direction do we need to take in sales? What do we need in order to sell effectively? The answer is simple. Sales Tools, my friend. You need to be leveraging sales tools. Why? In order to effectively and productively prospect, build relationships, keep track of follow up and close more deals – you are going to need that extra leverage.
You want to be successful in sales? Listen up and start taking advantage of the following sales tools that are changing the game.
Find prospects with LinkedIn.
Start expanding and use your LinkedIn network to get those introductions and leverage those gosh darn common connections. LinkedIn is going to help make finding and attracting prospects a cinch, help learn about their levels of expertise and experience and what they need. For more tips and tricks around how to make LinkedIn your secret weapon check out How to Build a Kickass Sales Pipeline.
Engage Prospects with Twitter.
Find out what your prospect is up to on a personal and professional level and use social selling to reel them in. And why not engage them in a conversation over Twitter? For awesome best practices on how to do this check out How to Use Twitter for Sales Prospecting.
Stay up to date and in the know with Google Alerts.
These alerts are great for staying up to date on your leads and prospects company or industry. Google will email you daily or weekly updates by the latest relevant google news on the web. Test this out and use this valuable information to reach out to your prospect – they will be impressed you are in the know and care about their company.
Keep Track of everything with Salesforce.
Salesforce is one helpful beast that helps you manage everyone and everthing from customers to sales opportunities and product support to reporting. Salesforce keeps everything up to date in one place and helps you to remember the important things about people and tasks that you would normally forget. Check out how more Salesforce Best Practices here.
Get them on the phone with Time Trade.
Whether it's a demonstration, team training or prodcit informational call, Time Trade helps your prospects create online appointment from your schedule. It connects with your Outlook, iCal and even Google Calendar – so no worries around double booking. Just email your scheduling link to your prospect and let them book the appointment. Makes it super easy for them and you.
Follow up and close the deal with ToutApp.
It wouldn't be a complete list without the leading sales communications solution available today. Tout helps your sales reps process leads faster, land more meetings and inherently close more deals. How? Tout plugs in to your day to day sales process streamlining it with templates, tracking and analytics.
Everyone is trying to find that “new sales productivity-time-managment application” that will increase their productivity to the max. Well, let's face it. There is no one application that can do it all. But the tools above have been a game changer for so many and they tool can help you stay on track in your day to day sales workflow.
What are you waiting for? Start leveraging these puppies.