User of the Week: ToutApp gains lifetime fans from BabyList


Every week or so, we'll profile a different person who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.

I spearhead marketing and PR initiatives for BabyList. We provide expectant moms the ability to add items from any store to one universal baby registry – it's just as easy to use as Pinterest. BabyList is currently a part of an accelerator program and one of our main goals is to increase user sign-ups. We have a niche target market of pregnant women so we are constantly thinking of creative ways to reach them.

We LOVE ToutApp because it provides us greater insight to how the editors and influencers we are contacting are responding to BabyList. Our emails typically contain several links so we are able to gauge where people are clicking…and what they are interested in. And, at the very least, we'll know that they viewed our emails and how frequently.

Recently, I noticed one email I sent was viewed 27 times – I just knew that the recipient was interested and would respond soon. And, sure enough, she did!

We have just started using ToutApp and are already fast fans. I'm sure as we start drilling into the additional bells and whistles that Tout offers, we'll be lifetime fans.