Ever since we started Tout, we’ve always been asked “How do I send an email to more than one person at a time?” The answer was always: “You can’t. Thats not really what we are about.”
That still holds true today, if you’re looking to send an email to your list of 10,000 contacts, you should be using MailChimp, Constant Contact, MadMimi or one of the other great email marketing services out there.
However, if you are looking to save time and gain valuable insight on your day-to-day repetitive emails, thats where Tout comes in.
However, as we talked to more and more of our customers, we started picking up on a different use-case.
“I just want to send a templated email to a small group of people… and while I’m doing that, I don’t want to mess with campaigns, or mail merge fields or anything complicated like that.”—Matt Shampine, one of our advisors.
I resisted these type of requests for months, that is until recently when I started to feel the need myself. Matt (and others) were right. We all have these small “contextual” groups of people in our lives and the ability to fire off emails to them (templated or not) without having to fumble with CC and BCC was crucial.
So today, we are introducing Tout Groups. You can now create a “group” of up to 50 people in Tout, and quickly fire off emails to them. The emails can be templated or can be written from scratch, and just like normal Tout emails, we’ll provide View and Click tracking for each person emailed int he group.
Tout Groups is meant to be made up of people that know you and are expecting email from you. With that definition, we’d be shocked if you needed more than a small handful of 50-person groups. We’re using this number as a natural forcing function and also to make sure people “get” the difference between a Tout Group and a Mailchimp list.
I’ve been using Tout Groups for the past month or so, and it has been fantastic for my productivity. Here are the Tout Groups I’ve created for myself:
The beauty of a Tout Group is that while you are sending to a “Group” of people, each person gets a personalized email from you all with its own Tout tracking. What a huge productivity boost!
I think my list is just the tip of the iceberg. There are probably a lot more interesting cases for using Tout Groups. Give it a try today and let us know what you think!
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