Content marketing is the new black, is the future of marketing and isn't going anywhere anytime soon. For those who live under a rock, content marketing is all about creating and distributing valuable content to attract and convert a prospect into a customer. The goal is to educate and engage others so that they know who you are, like what you are sharing and trust you. So really, if you think about it, content marketing isn't really anything new. It's purely speaking to your audience through your own stories. Instead of purchasing advertising to get in to the mind of your consumer - companies are creating compelling content that captivates and lures your audience in.
At ToutApp, we consider ourselves a teaching company more than a selling one. We like to teach salespeople how to be better at sales by providing rich content, videos and resources. We are passionate about our product BUT we are also passionate about teaching others how to be better at sales. We found it is key to provide content that in the end will allow your audience to learn something valuable and for use to become a better salesperson all around.
With that in mind content marketing is a great wat to get customers or just an audience to your site. Just to prove the success we have acquired, we recently published our first iBook: How to Write Kickass Sales Emails. Our iBook generated over 100 conversions in the first few weeks. Simply because we created valuable content. FOR FREE. For salespeople and people who just wanted to learn the logistics of writing a kickass email. Over the past months, we have developed more awesome content where we have learned how to go all in - in the content marketing "trend." And so, we would like to share with you the content marketing truths we've developed at ToutApp around building a great brand, educating, inspiring and sharing valuable content.
These simple truths will give you the foundation for getting started for greater resources and rich content check out these blogs:
Overall they all have some amazing valuable content that will transform you into a content marketing rockstar. So go out publish some valuable high quality content. Educate people and by doing so you will position you and your brand as content thought leaders in your industry. Give the ability to boast and share easily and it will spread. Teach people to be better and they will join you.
P.S. Try Touting your content. See how others are engaging with your messaging and know what is resonating and what is not.
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