Confessions of a Content Marketer

Apr 22, 2014, by Brittany Allyn, Happiness Officer


I have something to confess. I’ve never been in sales.

I don’t make cold calls, I don’t have a prospect list, and don’t even have a quota.

So why on earth would it be okay for me to write content about Sales?

Plain and simple: knowing how to sell and discovering how to sell are actually two different things.

I’m on a mission. A mission to deliver fantastic, empowering, and educational content to salespeople everywhere. And I’ve just had an ‘Aha!’ moment that there’s an amazing way to do this, so I'm writing to you. 

I Almost Messed Up.

As the voice of ToutApp’s blog and social media, my gut instinct upon entering this role was to sound exactly like a top-notched seasoned professional. I wanted to research as much as I possibly could, and learn every piece of up-to-date sales “jargon” there was. The problem was, and still is with any new role, it takes months to understand the company’s voice and space. And when you’re in charge of writing blog posts and posting on Twitter from day one, the challenge sets in. I had a huge fear of sounding fake.

So, I’ve decided that rather than writing a best practice post on “The Best Cold Call Ever Dialed” from my perspective, I’m going to change the way we’re doing things. I’ll interview and learn from my sales team and other reps, and find out that answer for you. Because, in reality, I don’t even have a headset or use my desk phone.

Down in the Trenches.

I'm getting in the trenches with our Sales Team. Fighting for that closed deal with them on their sales calls is the best way I’ll understand what they are going through, and ultimately, what you are going through. Every sales team has similar fundamentals that help them win deals:  perseverance, motivation, clock-speed, PLUS one big common denominator. As TK our CEO puts it simply, sales is on the rise because people still just want to talk to other human beings. “When a human being talks to another, that, my friends, is when selling happens.”

And that’s what I’ll be doing, talking to you from an honest and real point of view. I’ll be writing posts from my perspective of “discovering” sales. Discovering what our VP of Sales thinks about strategy, “discovering” how our sales reps deal with obstacles of selling like fear and resilience, and then “researching”  our SDR’s messaging and finding out which templates work best.

I’ve decided the best and fastest way to master content marketing, as well as Sales in general, is working right along with my badass team to learn as much as possible.

My Three Goals Around This Blog:

1. Have fun and interesting content that you’ll actually want to tweet to your friends (not just click-bate headlines).
2. Interview the best salespeople in the country. From thought leaders, to VP’s, to top selling reps; I’ll pick their brains for you and get their best practices and sales techniques.
3. Be a weekly go-to for “all things sales.” And by all things, I mean all of the things YOU want me to write about.

My Final Confession.

SO, I have access to some of the BEST salespeople on the planet. I dare you to write in the comments section, email me, tweet at me, and tell me what you’d like me to ask them. What would you like to learn more about? This blog is not for us-- it’s for you!

In return, I promise you this blog won’t have drab and boring content that “the other guys” constantly deliver. I want you to stop skimming sales articles, and start enjoying them.  My focus will be on delivering authentic and real content that’s going to be interesting to read, and helpful in your sales process.  And I’ll do this by following my three goals above.

So, I confess to you, I’m not a professional salesperson. And I don’t track leads in Salesforce.

But I’ll bug the heck out of my sales team and other people that know a thing or two more than us, and give you the scoop. #iclosedealstoo.


*Brittany is the Marketing Happiness Officer/ Content Marketing Manager for ToutApp.
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Team  Tips and Guides 
Post Tags:
content marketing  email  email tracking  marketing  sales  sales acceleration  sales blog  sales tips  tout  toutapp 


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