Brian Whorley really knows how to build a company. He and his co-founder, Daniel Lynn, have built Big Tree Solutions from the ground up for over three years. Their product, RDS Logic, allows restaurants to offer delivery when they don't normally have delivery services. RDS Logic allows restaurants to significantly increase their revenues because they can fill many more take-out orders than tables.
Selling RDS Logic
Over the course of the three years, Brian developed some great strategies around pitching his product to potential customers. Each time he met someone who could use his product, he sent an email to explain how it worked. Brian knew that RDS Logic could significantly improve a restaurant's business, and over time he was able to hone his message and develop different ways of selling the product; he basically created different templates.
We sent ad hoc emails that often varied day to day. I think they naturally evolved into 'that best template' over time, but that took too long – we needed to find out what doesn't work faster.
Consistent Messaging & Faster Tweaking
With Tout, Brian was able to create specific templates for each of his messages and track the success of each one. Because he was using Tout templates, Brian was able to make sure that he included all the relevant information in his emails. Like all business owners, Brian really did know the product like the back of his hand. It was still a challenge to remember each piece of information and customize it to show how RDS Logic fits the needs of each potential customer. With Tout, Brian could take the basic mental template he was already using and send it with Tout – consistency was faster and much, much easier.
Armed with analytics around his sales messages, Brian could also tweak and improve each message, making each email more effective than the last. His standard message was the same, but he could find information on the success of his delivery after each email, rather than waiting until the end of the sales cycle.
Tout allowed Brian to adapt and improve much faster, and thus lead to even more RDS Logic sales and more revenue for restaurants across the country. If you're ready to send a better message and improve your sales, give Tout a try today.