Our featured User of the Week entry comes from Andrew Wicklander, Founder of Tula Software. Every week or so, we'll profile a different user group who uses our app to improve their email productivity. If you would like to be featured in the future, you can apply here.
After using Tout for a while on our sales team, I honestly can't imagine doing this work without it.
Our company makes software for independent yoga studios to help them run their businesses. We help them do things like set people up on memberships, charge credit cards at the same time each month, manage their class schedules, and track student attendances and purchases.
To be really honest, I was actually a little skeptical of Tout when I first heard about it. I mean, I understood the idea, but 'email templates' sounded kind of cold and impersonal to me.
As we learned more about Tout though, and as we put it to use, what we actually saw in practice is that Tout is a great tool to use because we want our emails to be personal.
Unlike marketing email campaign programs, Tout really let's us focus our writing on the prospective customers we're reaching out to. What it also does though is cut down on the amount of time it takes to include information that we're repeating in every email. Things such as:
It was a mistake to think that Tout is some sort of cold, impersonal piece of software. In fact, it's quite the opposite. Tout allows us to be efficient as we introduce ourselves to new people, while still affording our sales team the opportunity to be human and personal.
The other great thing about Tout are the reports and team-wide analytics that I can view. Because we can see which emails are the most effective, we're able to collaborate and work as a team to figure out what messaging is working and what isn't.
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